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A Digital Journey and my top 10 Lessons for Business
www.KeithBurtis.com
Keith BurtisA Digital Journey
1. Personal Journey
2. 10 Takeaways/Lessons
3. How can YOU Apply these?
Photo Credit: CC Chapman
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I am able to employ ethical marketing,
communications and business practices that give back to the greater
good .
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-K. Burtis
WHY??
No More Mr. Scrooge!Photo Credit: Loren Javier
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No More Mr. Scrooge!Photo Credit: Loren Javier
Trust
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No More Mr. Scrooge!Photo Credit: Loren Javier
Trust
Relationships
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Never Approach a network or individual in a network
with a greedy one sided agenda
Lesson #1
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Grew Up Digital
DOS Programs with Dad
BBS
Chat Modules and Listserves
Circa 1984
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The onset of the digital revolution would forever
change the way we communicate and do
business
Lesson #2
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Early on Pioneers
Business Shift - Enabling Mass Communication and Collaboration
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Analog Art Career
- Art Shows
- Printed Flyers
- Word of Mouth
(Add Time + Materials + Travel + Show Fees + Lodging) ROI = $0
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Analog & Digital Collide
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Circa 2003
Analog & Digital Collide
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Circa 2003
Audio Books & Podcasts
Analog & Digital Collide
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Circa 2003
Audio Books & Podcasts
Posting work to Flickr
Analog & Digital Collide
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Circa 2003
Audio Books & Podcasts
Posting work to Flickr
Attending In-Person EventsPodcamp
Participate in Online Communities
FlickrTwitter
Blog
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Utilize toolsets that help you best communicate your
message.
Lesson #3
Consistent - Relevant - Humanwww.KeithBurtis.com
What types of tools can YOU or YOUR organization use to
best communicate your message?
PodcastsAudio
Text
Video
Photos
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Market Research Cost =$30 Year for Pro Account!!
PhotographersArtists
Graphic DesignerManufacturers
ResearchersThe List is Endless!www.KeithBurtis.com
Sharing is Power
Exposure from One Piece
- NY Times-Washington Post
-Google Image Search-Numerous Blogs
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Benefits-Increased Traffic
- Google Juice (Links)- Sales
- Piece in Demand- Opened New market
Sharing in online community spaces can often bring valuable market research and Exposure.
Lesson #4
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How can YOU or YOUR Company
Leverage free market research tools?
Google Trends
You Tube Insight
Twitter Trending Topics
Poll Daddy
K-Genwww.KeithBurtis.com bit.ly
Find your Unique VoiceBlogging gives you a
Home Base
Participating in other relevant sites builds
awareness and reputation
Provide Consistent high value Content
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Guest post at www.chrisbrogan.com
Opportunity is born of creating consistent value for others while remaining true
to yourself.
Lesson #5
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How can YOU or YOUR Company Leverage your
unique knowledge to benefit the greater good?
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Rapport
Relationships
TrustResearch
Feedback
Direct to Consumer on Steroids
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Obama Reaching on all Channels
Gary Vaynerchuck Crushing it! Wine Library TV
Sharing my Creative Process
When customers can interact with the people
creating a product or offering a service the perceived value is
almost always greater
Lesson #6
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How can YOU reach out to YOUR
Customers and potential clients in a
more human and transparent way?
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Scale and Build Community One Relationship at a time
Pers
onal
Net
wor
k
Skype, Phone, IM
The Social Media Funnel
Personal Netw
ork
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Snippet taken from the Blog of Mark Girolometti
Ford, Scott Monty and Alan Mulally scale one relationship at a time.
Twitter & Email
Converts a Sale
Increased Buying Satisfaction
Potential Lifetime Evangalist
Shares experience with his Network
Brand Affinity
Potential lifetime Customer
Brand Trust
WinWin
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Ford + Scott Monty Marc Girolimetti @MSGiro
Scale and Build Community One Relationship at a time
Lesson #7
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Community Outreach Manager
Content CreationTranslating Social outreach to Corporate HeadsCustomer/Developer AdvocateInternal/External CommunicationsBlogger & Media Outreach
Metrics & Measures
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Tactics meet Objectives
Best Buy Remix Tactics (Creative and Flexible)- To grow and foster a community of developers as well as
provide them with the tools needed to be creative
Best Buy Remix Objectives (Static) - To allow developers to build on an open system that would
benefit both Best Buy and the Developer.
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Never Approach a network or individual in a network
with a greedy one sided agenda.
Lesson #1
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Tactics and Objectives must play nice together
Lesson #8
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The ROI of Social SpacesSoft Metrics
Keyword Mentions Measure of OutreachStructured OutreachDay to Day
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Baseline 5 daily
Structured
30 Daily (+25)Growth rate
Organic vs. Structured Outreach
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Developer Sign Ups/Awareness
Active Developer Increase
Web Applications Built
500% Increase
X
X
X
Structured Outreach took Best Buy Remix from less than 100 Developers to Nearly 1400 in 9 Months
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What is the Value of an Active Developer?
100 1
Active Developers = Great Functioning Applications = Traffic & Sales
== Trackable Results
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Soft Social Metrics Must Correlate Back to hard
Business ROI
Lesson #9
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For Social media to grow; professionals must be able to speak fluent in social spaces and be able
to translate that back in the boardroom!
Lesson # 10
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Keith’s Top 10 List
1. Never Approach a network or
individual in a network with a greedy one sided
agenda
www.KeithBurtis.com
Keith’s Top 10 List
2. The onset of the digital revolution will forever
change the way we communicate and do
business.
www.KeithBurtis.com
Keith’s Top 10 List
3. Utilize toolsets that help you best communicate
your message.
www.KeithBurtis.com
Keith’s Top 10 List
4. Sharing in online community spaces can
often bring valuable market research and
Exposure.
www.KeithBurtis.com
Keith’s Top 10 List
5. Opportunity is born of creating consistent value
for others while remaining true to yourself.
www.KeithBurtis.com
Keith’s Top 10 List
6. When customers can interact with the people
creating a product or offering a service the
perceived value is almost always greater
www.KeithBurtis.com
Keith’s Top 10 List
7. Scale and Build Community One
Relationship at a time
www.KeithBurtis.com
Keith’s Top 10 List
8. Tactics and Objectives must play nice together
www.KeithBurtis.com
Keith’s Top 10 List
9. Soft Social Metrics Must Correlate Back to
hard Business ROI
www.KeithBurtis.com
Keith’s Top 10 List
10. For Social media to grow; professionals must be able to speak fluent in social spaces and be able to translate that back in
the boardroom!
www.KeithBurtis.com
Keith’s Top 10 List
PASSION!!!Be passionate or go home
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Keith BurtisKeithburtis.com
Thank you
