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VajrakayaDesign | Develop | Brand
ASO: How To Get More App Downloads
VajrakayaDesign | Develop | Brand
The world is not what it was even five years ago… We have emerging technology,
new trends, new acronyms to remember. One of them being ASO.
VajrakayaDesign | Develop | Brand
App Titles
Having your main keyword in your app’s title can seriously boost
your app’s searchability. Changing your title often can impact your
app’s search performance negatively, so try and get the title right
the first time. This will also help for word of mouth promotion, one
of the most famous methods of app discovery, as renaming your
app will not benefit those users who have heard about the app
through word of mouth.
Think of the app title the same way that you think about a web
page title for search engine optimization. App title character limit
for Apple App Store grants up to 255 characters, but that doesn’t
mean that you should make use of all 255 characters! In fact, the
suggested length for app titles is up to 25 characters for Apple App
Store. For Google Play Store, you are limited to 30 characters when
naming your app. But, also take into consideration that depending
on the device’s screen size, the title may be cut short which could
discourage some users from clicking through due to the
unattractively “spammy” look.
VajrakayaDesign | Develop | Brand
App Description
With Google Play Store, you can write a Short Description limited
to 80 characters. This will be the initial description of your app that
the user will see, and so the Short Description must really be
written with your target audience in mind. You can use your
keywords naturally in this space but really you should be using
this space to sell your app; not to spam your keywords. Beneath
your Short Description, there’s a Read More which will expand to
show the Full Description…
Both Google Play Store and Apple App Store permit you up to 4000
characters in total to play around with, but only Google Play Store
will index the app’s Full Description for search. This means that you
should make use of the 4000 character limit in Google Play Store to
write content optimised for app store search. However, since Apple
does not index the full app description, optimising the content for
search discovery is less important. Instead, you can use the app
description to list features, reasons why your app deserves to be
downloaded, and reviews from external high-authority expert.
VajrakayaDesign | Develop | Brand
How To Get More App Downloads
Reach out to app review blogs and YouTube channels, asking
them to review your app to their audience. There are absolutely
loads of these blogs and YouTube channels out there.
Provide links to your app store pages from your email signature
templates.
Actively use Google+ to get your app more +1s in the Google
Play Store. Apps with lots of +1s are going to make the app look
more popular. Include screenshots and a YouTube video of your
app in action. Users are more willing to download an app when
they have an idea of what to expect.
Get good reviews and ratings in the app store. Even if your
app is ranking based on ASO alone, if your app is haunted with
negative review then people will be less likely to download it.
Have an icon that pops! Something that’s memorable and
eye-catching, something that will draw the explorers to click on
it, despite it ranking below those other two…. Not only this, but if
someone is searching for your app after having seen it elsewhere,
your icon needs to be immediately recognisable so that they don’t
end up clicking on another similar app out of confusion.
ASO is still a new area for many marketers, but one that you will
have to familiarise yourself with more and more as smartphone
penetration increases…
VajrakayaDesign | Develop | Brand
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