Branding Beyond Your Logo: Creating Quality Content For Your Shop

Lindsay Patross, Spreadshirt

June 21, 2007

Agenda

1.Who Has a Brand? You Do!2.Why Think Beyond the Logo3.Good Design Takes Time4.Creating Cool Products5.Examples6.Share

Who Has A Brand?

BandsBloggersTeamsWebsitesClubsOrganizationsMore…

Why Brand?

“A brand represents many more intangible aspects of a product or service: a collection of feelings and perceptions about quality, image, lifestyle and status. It creates in the mind of customers and prospects the perception that there is no product or service on the market that is quite like yours.”

Source: http://www.va-interactive.com/inbusiness/editorial/sales/ibt/branding.html#7

Why Merchandise Your brand?

Promote your podcasts, blogs, website– Let your listeners spread the word offline… in new places

Make money – Capitalize on the love for your brand… fans buy gear

Bring your online community offline – Keep people engaged… and meeting!... when they are away from the Internet

To get people buying and wearing your brand…Create Cool Merchandise

Why Think Beyond The Logo

• More ways to connect your people to your brand

• Cool Merch for your fans to promote your brand/band/blog–Designs that make people look twice

• Sell More Stuff• Mix Up Your Product Assortment

Good Design Takes Time

Take the time to create quality designs for your shopTake the time to make sure your product assortment makes sense–Find a balance between 5 and 500 items in your shop• Colors• Sizes

Creating Cool Products

• Think about how you can describe your brand without saying your name– Initials/Codes–Simple Graphics–Sayings/Slogans

Creating Cool Products

• Think about how you can describe your brand without saying your name– Initials/Codes–Simple Graphics–Sayings/Slogans

Let’s take a look at some examples…

ORGANIZATION: Creative Treehouse

ORGANIZATION: Creative Treehouse

WEBSITE/FORUM: Crafster.org

Crafster.org lets their shoppers create the slogans.For their shop they created a graphics and let users create their own text.

More Crafster

Collaboration between Crafters.org and their fans to create merch that sells and that the shoppers will wear.

PODCAST: The Show with Ze Frank

Daily Video PodcastViewers are called “Sports Racers”Different versions of the duck

Black Flockon Black –very cool!

BLOG: Overheard in New York

Shirts are made from text of postingLogo on the backWith so many different shirts, fans can buy multiple items

TV SHOW: Edge TV

Could have simply put the logo on a shirt

But instead…

TV SHOW: Edge TV

•Inside jokes from the show•URL on the back

•Funny production company shirts

“It takes balls to be a

feminist.”

WEBSITE: I Hate Crocs

IhateCrocs.Blogspot.com

More Crocs

Share Your Ideas & Designs

Need help? Check out the “Help Me Design Cool Merch” thread in the Spreadshirt Forum–http://forum.spreadshirt.com/showthread.php?t=1878

We want to see what you create!

–Marketplace–Spreadshirt Flickr Group–Spreadshirt Forums