Increasing Island Nautical Enterprises Awareness in the Tampa Bay Area

Intended use for: Owner of the Company, Store Manager, Systems Administrator

Company’s 75th

Anniversary Celebration

Support Local Events

• local races

• meet and greets

Employee Uniforms

Proposed Plan

Overview

Proposing a marketing strategy to connect

customers in the Tampa Bay area with a

local marine store.

• A local marine business that specializes in a variety of

marine needs.

• The Doyle Gulf Coast Sail Loft at Island Nautical is the

largest loft in the Southeast.

• The local boaters are unaware of the companies

existence.

• Competing with bigger companies that are nationally

known.

• Past owners have turned away customers.

• 1 out of 3 customers are new to the business

Making Your Boating Experience Better

Benefits to the company

Expanding customer basis

Increasing online business

Younger customers

Store plan

Increasing store traffic

Risks to the company

Current set up is not ready for infex of customers

Spending money on events that show no financial

benefit

Ostrichistizing past customers

St Petersburg’s population is 249,704

people

Total annual visitors are 5,435,00 people

An average of 361 days of sunny weather each

year

588 miles of coastline

1164 Commercial vessels registered in

Pinellas County

56,695 Boats overall

23% of the St. Petersburg residents

owns a boat

Customer Analysis

Company’s 75th

Anniversary Celebration

Support Local Events

• local races

• meet and greets

Employee Uniforms

To reinforce the company’s strong position in the marketplace

Stability generates loyalty

Refresh the company with the new ownership

Acknowledging customers

Show off the new mural on the building

Generate more awareness

75th Anniversary

Company’s 75th

Anniversary Celebration

Support Local Events

• local races

• meet and greets

Employee Uniforms

Employee Uniforms

They make it easy to see who’s an employee.

FREE ADVERTISING

They reflect the Island

Nautical brand

They instill pride in

employees.

They inspire customer

confidence.

They create a professional environment.

Company’s 75th

Anniversary Celebration

Support Local Events

• local races

• meet and greets

Employee Uniforms

Supporting Local Events

Thanking current customers for their continuous support

Providing the food at a local fun race at a community boating facility

Engaging with potential new

customers

Helping local boaters

Great advertising

Non-profit write off

Having a big 75th anniversary celebration of

Island Nautical. • Invite all the local businesses to join.

• Have a dedication to the family that started “it all”

• Run a company promotion

• Advertise the 75th on every email to alert current

customers of the achievement

• Make invitations to give out to potential new

customers

• Promote though the website

My recommendation:

References/ DataLocal meet and greet

St Pete Paddlershttp://www.meetup.com/St-Pete-Paddlers/

Local marina Listings

Customer Population in Pinellas

Countyhttp://www.pinellascounty.org/facts.htm1164 commercial vessels registered in Pinellas County; 56,695 boats overall

Boat Statistics46,969 Registered in St Pete IN 2013

http://www.stpete.org/marina/boating_and_marine_links.asp