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Learn more about Social Media and blogging with Kate Carruthers. This was presented during a Masterclass Session held in the Social Media Lounge at Cloudforce Sydney 2012 (http://www.salesforce.com/au/cloudforce/ ). For more info about the Social Media Lounge --> http://blogs.salesforce.com/au/2012/06/road-to-cloudforce-get-social.html
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Blogging for Business
Kate Carruthers | June 2012 Sydney
© 2012 Genea | genea.com.au 1
About Genea
• World leaders in fertility
• 14 locations in Australia
• Fertility services
• Scientific research
• Consumer and patient information
© 2012 Genea | genea.com.au 2
Diverse Organisation
© 2012 Genea | genea.com.au 3
•Fertility specialists
•Nurses
•Doctors
•Patient support
Fertility services
•GP
•Acupuncture, nutrition and diet
•Fitness and weight loss
•Counselling service
Holistic services
•Finance
•Legal
•IT
•Records Management
Administration
• Scientists
•Researchers
•Diagnostics
Genetics, Andrology, Embryology
•Fertility research
•Fertility product development
•Business-to-business product sales R&D
Key Trends
• Hyperconnectivity and the digital revolution
• New rules for engagement
• Growth of social business
• Community matters
© 2012 Genea | genea.com.au 4
http://blog.nielsen.com/nielsenwire/consumer/us-kids-looking-forward-to-iholiday-2011/
Christmas 2011: more people want connected interactive devices
Connection is king
© 2012 Genea | genea.com.au 5
Social business
© 2012 Genea | genea.com.au 6
Collaborative and social business models
Online reputation management
© 2012 Genea | genea.com.au 7
Reputation is now established and maintained online
Source: Did you know you’re naked? Your Online Reputation is showing By Lori Gama http://lorigama.wordpress.com/2009/08/24/did-you-know-youre-naked-your-online-reputation-is-showing/
Our challenge
• Remove friction from business interactions
• Deliver value
• Build and maintain relationships
© 2012 Genea | genea.com.au 8
Communication solutions
• Develop a digital ecosystem
• Setup regular outbound communications channels e.g. Blogs
• Support with social media
• Resource to monitor & support
© 2012 Genea | genea.com.au 9
Remember
• Getting a blog is like getting a puppy
• Don't get one if you can’t look after it properly
© 2012 Genea | genea.com.au 10
Thank you.
© 2012 Genea | genea.com.au 11
Kate Carruthers [email protected] http://genea.com.au @kcarruthers @GeneaFertility
