Community Building: Finding Your Way

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Social media and community building helps people get discovered. Learn how Big Hollywood's Christian Toto found success through community and social media. And, I share advice on how to find your way in online community building.


  • 1. WebAchievers, LLC Marketing Services for the Social EraCommunity BuildingFinding Your Way in the Journey

2. WHY COMMUNITY MATTERSNo one gets out of here withoutfinding their own way, but you cant doit alone... You need community. Martin SheenListen to your DadWebAchievers LLC | Community Building2 3. PEOPLE NEED COMMUNITYWebAchievers LLC | Community Building 3 4. CHRISTIANS STORYWebAchievers LLC | Community Building 4 5. HOW A WRITER FOUND SUCCESS THROUGH COMMUNITY a Base Find Your VoiceNetwork PAIDFREEStrike a BalanceLand Freelance WorkWork Hard Get a Great Job!WebAchievers LLC | Community Building5 6. CHRISTIANS TOP TEN TIPS Help out Write good headlines Attend meetups Silly stuff gets traffic ClickBuild community Promote yourself Post frequentlyEngage your audience Do a Barrel RollExperiment with media Use rich keywordsWebAchievers LLC | Community Building6 7. WHAT IS COMMUNITY?A group of people with a shared interest who interact and get toknow each other better over time.WebAchievers LLC | Community Building7 8. HOW DO COMMUNITIES FORM? 6100+ 600,000downloads forum OrganicallymembersBy Accident5304 Followers20800Million Million Apps Active By Design Installed Users DayWebAchievers LLC | Community Building8 9. 5 BAD REASONS TO BUILD A COMMUNITYMoneyLow Effort Power NoveltyEgoWebAchievers LLC | Community Building 9 10. NO ZOMBIES!WebAchievers LLC | Community Building 10 11. 10+ GOOD REASONS TO BUILD A COMMUNITYFill A NicheInnovateHelp Others Give BackShareCollaborateMake anLearnHonest LivingHave FunFind Your WayCompete (Your Reason)WebAchievers LLC | Community Building 11 12. LIFE STAGES OF A VIBRANT COMMUNITYConceptionAdolescence MaturityWebAchievers LLC | Community Building12 13. REACHING OUT TO THE COMMUNITY Get guidance from sponsors andpeople invested in goals What are the big trends? Who can speak to issues andopportunities facing thecommunity? Group and prioritize the resulting listof topics and people Conduct interviews Listen generously! 14. COMMUNITY ESSENTIALS Community building blocksare the same Identity Belonging Connectedness Social capital Caring for the whole 15. SELECT TOOLS FOR THE BUSINESS COMMUNITY Focus on the building blocks identity, belonging,connectedness Leverage social media where it makes sense Survey the landscape look at competitors Focus on requirements, but be prepared to wear many hats Design User Experience Copy Writing Web Marketing Usability and User Acceptance Project Management 16. GET CONNECTED AND STAY CONNECTEDPodcastswebinarsSocial Networking meetupsemailCommunity website blogWebAchievers LLC | Community Building16 17. TO BRAND OR NOT TO BRAND? Do you possess brand equity? Protect the brand. Trademarked names of products and technologies Logos, colors, shapes No or little brand equity? Build the community first Let your members needs dictate choices 18. BUILD THE COMMUNITY PLAN Audience definition primary,secondary, tertiary Content taxonomies that definetopics and relationships Data sources Moderators Working Groups Steering Committees Editorial Calendar 19. ESTABLISH A SOCIAL PROOF Follow people and adoption patterns Implement structures and processesthat spur interest and growth Leverage sponsors and existingcommunity base Roll up your sleeves this is hardwork! Create interesting profiles for yourstarter members Start discussion threads, write blogposts, set up wiki pages Get people interested andexcited, and ask for theirparticipation 20. MARKET THE COMMUNITYMarket within the organization and externallyOutbound marketing is alive and wellLeverage communication channels and customer touch points eNewsletters Email Signatures WebinarsTap into existing systems used for digital marketing SEO, CRM, SEM 21. MEASURE AND REPORT Be sure to tell the stories Unsolicited member praise orcriticism is gold Dont fixate on activity it is notthe only measure of impact Perceptions matter be persistent,talk up the community at everyopportunity Enlist champions people whobelieve and can convert others The most useful feedback is rootedin truth. Be open and avoiddefensive postures. 22. LESSONS LEARNED Manage expectations early and often Delivering high value content is critical Embrace your role as a cheerleader Expect course corrections, sometimesmid-stream Guard your time and attention withvigilance Be courageous and take risks Leverage will get you to your goal fasterand with less effort 23. LEARN MORE ABOUT COMMUNITIES e-Mint: Association of Online Community Professionals Managing Social Media The Community Roundtable CommunityChat Fridays 1-2pm ESTWebAchievers LLC | Community Building 23 24. WE CAN HELP YOU BUILD YOUR COMMUNITYStrategyDesignUser ExperienceTrainingCommunity ManagementMedia ProductionWritingEditingProject Management Contact Us: Lou OrdoricaSocial MediaPresident, WebAchievers LLCWeb Development http://web-achiever.comSpeaking @lordoricaWebAchievers LLC | Community Building24 25. WebAchievers, LLCMarketing Services for the Social Era25THANK LLC | Community Building 25