Crickertainment

The IPL Buzz

Cri

cket

– W

hat

more

to s

ay.

.

Test matchesNew trend in 1977 with starting of WSC

with lot of new featuresThe advent of T-20

T-20 in India

The D

aw

n o

f IP

L Brainchild of Lalit Modi

Revolutionary Immense possibilities

for the stakeholdersRode the success of

India’s win in T20 World Cup 2007

Why

all

the h

ype

Cricket is a religion in

IndiaEvents like World Cup

and Tours generate tons of cash IPL is short, fast and

glamorous IPL could be a marketing frenzy

The n

um

bers

in

volv

ed For beginners, the

advertisement revenues for broadcasters were:

2008 – 3 lakh/10 sec 2009 – 4 lakh/10 sec 2010 – 5 lakh/10 sec

The n

um

bers

in

volv

ed –

C

ontd

..

Set Max increased its

rate of ad up to Rs

50,000 per ten seconds

(regular ad price Rs.

10,000 ) The ad price is also

forty per cent more

than the price which

applicable in World Cup

Coca Cola spent Rs 50

crore to promote its

brands across media

platforms on IPL

The n

um

bers

in

volv

ed –

C

ontd

..

The W

hole

Nin

e

Yard

s

IPL was promoted via

every possible media

there isThe IMC included TV

ads, promotions, campaigns, hoardings,

print ads, celebrity endorsements and so

on

Bulls

eye

The targets for the IMC

were anybody and everybody who enjoys

cricketAnd with the media hype non-believers were pulled as well

The T

V a

ds

Very creativePortrayed as a battleThe brand partners

featured IPL contentBrand partners

included Pepsi, Nokia,

Vodafone, MicromaxTV ads focused on the

regional differences between audiences

Prin

t ads

and

hoard

ings

Prin

t ads

and

hoard

ings Featured players and

teamsArtistic and attractive Intensive print media

visibility

Onlin

e p

rese

nce

From social networking

to tweets Live streaming on YouTube Dedicated websites for

teams Featured on Brand partner websites

Viral campaigns Online competitions Online games

Onlin

e p

rese

nce

C

ontd

..

An advertiser can strike sponsorship

deals for the entire

IPL season on websites for as little

as Rs 25,000 per day

You tube earned around Rs 16 crore

from advertising by

showing the IPL matches live last season

IPL

Nig

hts

IPL

Nig

hts

Parties after each matchPage 3 eventsPlayers and Celebrities

Fashion showsPress events

Theatr

ical

pre

sence

Aired live shows on the large screen

Multiplex partners included PVR and CinemaxAlso, during matches,

ads were aired on large screens inside stadium

Merc

handis

e

Merc

handis

e

Teams used different

merchandiseRanging from apparels

to sports merchandise

Brands such as Nike,

Puma etc were associated

Gla

mor

and G

litz

Gla

mor

and G

litz

Celebrity endorsements and promotions added the

flavorDJs and cheer girls on

the ground added the

spiceRetired players and other sport celebrities

were invited in talks,

interviews and parties

By: Aadil Ahmed (01) Aanchal Sethi (02) Abhishek Sharma (05)

Akshay Gopal (07)

Thank Y

ou…