Embed Size (px)
DESCRIPTION
Citation preview
![Page 1: [EN] Orange - Social Media Dashboard - August 2012](https://reader033.pdfslide.net/reader033/viewer/2022051609/547b483bb4795983098b4d7f/html5/thumbnails/1.jpg)
august 2012
Orange Group
Social Media
some rights reserved - cc 2012 orange.com
![Page 2: [EN] Orange - Social Media Dashboard - August 2012](https://reader033.pdfslide.net/reader033/viewer/2022051609/547b483bb4795983098b4d7f/html5/thumbnails/2.jpg)
some rights reserved - cc 2012 orange.com
Social Media &
Other
Dominican Republic
USASpain
Poland
France
UK40%
34%
6%
3%
4%
2% 11%
France
Other countries
Poland
UKTunisia
Romania
24,9%
9,2%
8,8%
44,2%
7,8%5,1%
likers and followersOrange Group top accounts
Orange Worldwide likers
Orange TunisiaLikers : 491 539Followers : 21 846
Orange PolskaLikers : 949 241Followers : 668
Orange JordanLikers : 216 476Followers : 4 048
Orange FranceLikers : 534 295
Orange Worldwide followers
5 0 8 17 1 3 8 1 70 3 6
source: socialbakers august 2012
Orange Corporate page: 241 893 likers
Orange Corporate - Facebook
@orange: 16 517 followers
Joyeux anniversaire @deezer ! 5 ans déjà, merci à tous de faire partie de l'aventure ! #deezer #musique
Orange Corporate - Twitter
Orange Corporate - top engaging posts
august 2012
august 2012
august 2012
UK +7%
vs july 12
Other+38% vs july 12
source: Twitter
source: socialbakers
Orange CorporateLikers : 241 893Followers : 19 517
Orange DominicanaLikers : 258 227Followers : 63 635
source: socialbakers
This morning the Orange social media team took a ride in the Renault Twizy "green shuttle"
and drove by famous places in Paris ...
Orange RomaniaLikers : 194 053Followers : 425
![Page 3: [EN] Orange - Social Media Dashboard - August 2012](https://reader033.pdfslide.net/reader033/viewer/2022051609/547b483bb4795983098b4d7f/html5/thumbnails/3.jpg)
some rights reserved - cc 2012 orange.com
Social Media &
464
368
34
2
2
blog live orangevisits and popular articles
Twitter Orange account followers evolution
a ride around Paris in the Orange Twizy
source: Google Analytics
visits/day
a ride around Paris in the Orange Twizy
#jo2012 Twitter au cœur des Jeux Olympiques
august 2012
33 articles 622August
14th
visits
Twitter international telco level of engagement
august 2012source: Tweet level by Edelman source: Twitter counter
UK O2120 410 followers#1
FRA @Orange19 517 followers#3
FRA SFR_Groupe8 734 followers#4
UK Vodafone_Group11 951followers#5
USA ATT145 784 followers#2
78,7
55,2
46,9
80,8
10000
15000
20000
31-Aug20-Aug10-Aug31-Jul20-Jul10-Jul30-Jun20-Jun10-Jun1-Jun
20 july15 741
followers
20 june12 328
followers
31 august19 517
followers
august 2012
295 tweets 39 shares
10 appli indispensables pour voyager malin #app
20 gplus
87,5
13 shares
in
Twitter Orange Group level of engagement
august 2012source: Tweet level by Edelman
RD OrangeRD63 635 followers#2
FRA @Orange19 517 followers#1
JO Orange_jtg4 048 followers#4
TN OrangeTN21 846 followers#3
PL668 followers#5
78,7
64,5
66,7
37,3
77,6
Orange_polska
RO Orange_romania425 followers#6 23,8
0
250
500
750
1000
31-Aug20-Aug10-Aug1-Aug
@orange+87%
vs june 12
![Page 4: [EN] Orange - Social Media Dashboard - August 2012](https://reader033.pdfslide.net/reader033/viewer/2022051609/547b483bb4795983098b4d7f/html5/thumbnails/4.jpg)
some rights reserved - cc 2012 orange.com
Social Media glossary
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-ncsa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.
You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information (http://orange.com) )
You are also welcome to recommend this website to your friends and colleagues and to invite them to register to our free newsletter (http://orange.com)
Measures how your
messages impact the Twitter conversation about the brand
or product
Provides the follower's evolution from one account
engagementrate
TweetLevel TweetReach TwitterCounter
http://tweetreach.com/ http://twittercounter.com/ http://tweetlevel.edelman.com/
Measures the interactions(likes and comments)
compared to total posts and fans
It does not take into account facebook polls and shares
http://www.socialbakers.com
TweetLevel is measurement tool. It calculates an
in�uence score on Twitter taking into account interac-
tions, people, lists...*reach is the total number of unique Twitter users
who received tweets
***each receipt of a tweet is called an impression**a tweeterer is a Twitter user
![[EN] Orange - Social Media Dashboard - July 2012](https://img.pdfslide.net/doc/110x75/547cf873b479597f508b47d2/en-orange-social-media-dashboard-july-2012.jpg)
![[EN] Orange Social Media Dashboard - oct 11](https://img.pdfslide.net/doc/110x75/58f3301e1a28ab97398b4707/en-orange-social-media-dashboard-oct-11.jpg)
![[EN] Orange - Social Media Dashboard - October 2012](https://img.pdfslide.net/doc/110x75/547cf86eb47959b6508b47c7/en-orange-social-media-dashboard-october-2012.jpg)
![[En] Orange Social Media Dashboard - January 2012](https://img.pdfslide.net/doc/110x75/55d4ef7fbb61eba7438b46b6/en-orange-social-media-dashboard-january-2012.jpg)
![[EN] Orange - Social Media Dashboard - June 2012](https://img.pdfslide.net/doc/110x75/547b4835b479597c098b4d9b/en-orange-social-media-dashboard-june-2012.jpg)
![[EN] Orange Social Media Dashboard - March 2012](https://img.pdfslide.net/doc/110x75/547cf87bb47959ac508b47c4/en-orange-social-media-dashboard-march-2012.jpg)
![[En] Orange Social Media Dashboard (mid) October](https://img.pdfslide.net/doc/110x75/55ce7247bb61eb0c418b47fc/en-orange-social-media-dashboard-mid-october.jpg)
