A presentation about Enterprise 2.0 as innovation and driver of innovation in organizations by Oscar Berg at Acando
Text of Enterprise 2.0 and Innovation
A powerful global conversation has begun. Through the internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter and getting smarter faster than most companies. Levine, Locke, Searls, Weinberger quot;The Cluetrain Manifestoquot; (1999) Acando AB
Enterprise 2.0 as Innovation Improving collaboration and knowledge exchange Oscar Berg, Acando Acando AB
Pillow Fight Flash Mob Torino, Italy . Acando AB Photo by Carlo Modica, http://www.flickr.com/photos/mokambo/2494249419/
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The rules of traditional media A few a publisher to many writes who for sells because the publisher owns the production and distribution means Acando AB
The rules of social media Anyone can share anything with anyone across the globe Internet at almost no cost! Acando AB
Old news: business is about people and conversations I have I have a need something to offer Acando AB
If HP knew what HP knows, we would be three times as profitable. Lew Platt Former CEO of Hewlett-Packard Acando AB
The Allen curve (Allen, late 70ies) Exponential drop in communication frequency between engineers as the distance between them increases. The importance of communication to innovation has been proven many times. Acando AB
The strength of weak ties (Granovetter, 1973) Strong ties are relationships between people who work, live or We both know play together this Lead to redundancy in ideas since members tend to think alike Acando AB
The strength of weak ties (Granovetter, 1973) Weak ties are relationships between members of different I know New I know this idea! that groups Lead to a diversity of ideas as they tie together separate modes of thought Acando AB
Organisations need to get better at collaborating Your organisation Globalisation & Ignorance Specialisation Consumerisation Behavior of IT The Google Generation Power Democratisation of communication Legacy Acando AB
Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers. Andrew McAfee Associate Professor, Harvard Business School Acando AB
Enterprise 2.0 is already happening in your business Acando AB
We adopt social software because they empower us Fits my Different tools for work-style different needs Universally Informal & accessible spontaneous interaction Easy to contribute Visibility Easy to use Acando AB
Improving collaboration requires a cultural shift Command-and-control Consensus-driven Formal and closed Informal and open Hero-culture Mentoring-culture Fear of making mistakes Explore and evaluate Acando AB
as well as a behavioral shift I interact with I interact with others when I others regularly have the time and self-initiated Me 1.0 Me 2.0 I only use I use e-mail multiple tools I have I occasionally ambient update myself awareness Acando AB
Social software = communication + participation Photo by Andrea Simonato, http://www.sxc.hu/profile/aemmea98 Acando AB
Enterprise 2.0 brings new tools to Change Management Support Makes it easier for change to participate Makes it easier I do Commitment to communicate I can Will to change I understand I see Understanding Consciousness Time Acando AB
Social networks provide the infrastructure for innovation Find and connect Rapidly distribute with people ideas, experiences across and knowledge boundaries Become Tap into the aware of what knowledge of others are your informal doing network Acando AB
Blogs and wikis to build and share collective intelligence Collective Intelligence Single- Blogs author insights User-generated, interlinked and rapidly adaptable bodies of knowledge open to everyone Multi-author Wikis agreed-upon knowledge Acando AB
Intellipedia - Connecting the dots at CIA after 9/11 Acando AB
Collectively edit a shared body of knowledge Project wiki Acando AB
Broadcast information to stakeholders with blogs We are on time and on budget! Project blog Comment Acando AB
Make quick assessments with instant messenger Are you Its sealed and finished? delivered! Acando AB
Make updates come to you with RSS Ah, everything News about content changes delivered to me - in one place! New blog posts New search results Acando AB
The software giants are aiming for Enterprise 2.0 EMC Documentum 6.5 Google Apps Enterprise Microsoft SharePoint / MOSS 2007 IBM Lotus Connections Acando AB
But IT is only 10% of the solution, the rest is Awareness Approach and strategy Ways of working Change Management Acando AB
The opportunity for business and IT leaders is to understand how the individualization of work will affect businesses, critical processes, innovation and inter-enterprise collaboration. Yvonne Genovese VP at Gartner, commenting on quot;Gartner Identifies Four Disruptions That Will Transform the Software Industry on October 15, 2008 Acando AB
Questions? Acando AB
THANKS! Join the conversation at www.thecontenteconomy.com Acando AB
