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Consumer registration not
required
Use any NFC-enabled card
already in your wallet
‘Buzz’ in an instant
Connect local merchants to
customers
Plug and play
3 steps to more loyal customers
Visit-based• Reward customers for
coming in
Purchase-based
• Reward customers for what they spend on-premise
POS Integration
Financial Insights
Demographic Insights
Customer Segmentation
Targeted Marketing
1. Plug In & display
2. Define offering
3. Gain insights
& visitors
The Loyalty Landscape
Drawbacks
•Older technology (barcodes)
•Not suitable for bars or cafes (with no barcode reader)
•Require issuing of own card
•Can hurt smaller businesses
•Rewards expected, not a bonus – can damage trust
Cross-merchant loyalty
Drawbacks
•Require customer and/or merchant to install an app
•Too time-intensive at POS for busy bars and cafes
•NFC competitors require issuing of own card / NFC tag
Custom loyalty
Drawbacks
•Not easy to validate coupons or vouchers in busy bars
•‘Shotgun’ approach to marketing – no targeting
•Don’t drive repeat business, but one-off customers
•Behaviour vs Attitude
Vouchers & Coupons
Buzzoek makes validation easy, enables targeted marketing, and brings loyal repeat customers
Buzzoek uses NFC, allows use of existing cards and NFC phones and gives businesses control & flexibility
Buzzoek doesn’t require an app, allows use of existing cards and NFC phones, and only takes a moment to use
Paper stamp cards
QR / Barcode
cards
Mobile apps
Location-based apps
NFC cards &
apps
?
NFC penetration throughout
Europe
Canary Islands
SINcontactorolling out at 500+ stores
PolandContactless bank cards
(13.4m issued 2009-2012)
HungaryAll mobile operators
enabling NFC in 2014
Czech Republic
Mastercard & Visa PayWavecards (3.6m)
ItalyTelecom Italia
customers to all have NFC by end
2013 (45.6m)
RomaniaING mobile
wallet for all iPhone 4+ or
Samsung Galaxy users
Slovakia60% of bank cards 36% of
businesses NFC-enabled
UKTfL Oyster card
(29m users), Vodafone SmartPassrolling out
Internationally experienced
technical, business and sales team
Co-founder & CEO
John Staunton Renji John
Co-founder & CTO
Igor Dochkov Mike van Wijhe
Sales & Bus. Dev. Sales & Bus. Dev.
Irish Indian Dutch / Bulgarian Dutch
Progress and Partnerships
Oct 2013 Feb 2014
€112k raised
Pilot Phase
(Until Jan 2014)
POS/CR Integration, mCommerce
(early 2014)
Mobile & eCommerce
(mid-2014)
www.buzzoek.com
@Buzzoek
www.facebook.com/Buzzoek