eRetail Europe 2014 - Peter van der Steen - Osudio

(e)Commerce

From Multi-channel to Omni-commerce

Amsterdam, November 5th, 2014

Omni-commerce 2014

Omni-commerce 2014

Omni-commerce 2014

Mobile brought omni-channel in action

Omni-commerce 2014


Omni-commerce 2014


Omni-commerce 2014

December 13: Techsling

Omni-commerce 2014

CustomerCentric

Omni-commerce 2014

Reinartz & Kumar

Omni-commerce 2014

4th Generation: Agile & flexible / SME

Strategic CRM3th Generation

Customer Facing Front-End CRM4th Generation

Functionele CRM1st Generation

Omni-commerce

Omni-channel

Multi-channel

E-Commerce

Omni-commerce 2014

Who are we?

We help companies being successful in omni-channel business

In e-business for almost 20 years

Nearly 200 employees Partnering with the best software companies in the market

5 countries, 7 locations Award winning

Europe’s largest omni-channel specialist

Omni-commerce 2014

What we do?

Digital Strategy & Consultancy

User Experience Design

IT Services E-business Operations

We deliver B2B/B2C e-business, PIM & Print solutions!

Our services:

Omni-commerce 2014

OsudioOur clients

Omni-commerce 2014

Omni-commerce 2014

Omni-commerce 2014

1 • Product & Services online

2 • Sales-cycle

3 • Merchandising

4 • Fulfillment

5 • Analytics & Reporting

Omni-commerce 2014


2 • Sales-cycle

3 • Merchandising

4 • Fulfillment


Content is KING

Omni-commerce 2014

Omni-commerce 2014

Omni-commerce 2014


2 • Sales-cycle

3 • Merchandising

4 • Fulfillment


Omni-commerce 2014

Every customer journey is unique(but can be grouped & predicted)“


2 • Sales-cycle

3 • Merchandising

4 • Fulfillment


Omni-commerce 2014

More about integration than about new features

Omni-commerce 2014

Omni-commerce 2014


2 • Sales-cycle

3 • Merchandising

4 • Fulfillment


Omni-commerce 2014

Omni-commerce 2014


2 • Sales-cycle

3 • Merchandising

4 • Fullfillment


Omni-commerce 2014

Omni-commerce 2014