Upload
jamie-glass
View
285
Download
1
Tags:
Embed Size (px)
DESCRIPTION
ASU Changemaker "Expert Series" Presentation provided by Jamie Glass February 28, 2012
Citation preview
Find Your Customer
Jamie GlassArtful Thinkers @jglass8 www.artfulthinkers.com
Definition of Marketing
The commercial functions
involved in transferring
goods from producer to
consumer.
(Origin: 1555-1565)
1960’s Revolution of Consumer Branding
B2B Marketing Evolves
Personal Branding – 2000’s
Then we went social…
THESE ARE ONLY TOOLS TO HELP YOU MARKET, THEY ARE NOT MARKETING
TARGET
PROSPECT
RELATIONSHIP
FAN
BUYER
Your Customer Profile
Source: Harvard Business Review (2007)David Armano, Edelman Digital.
Marketing TacticsEvents
Collateral
Brand
Mobile
Public Relations
Direct Marketing
Customer Service
Web
SEO / SEM
Partners
Sales Support
Communications
Advertising
Sales Support
Social Media
INFLUENCE CREATES TOP OF MIND AWARENESS
REACH + ENGAGEMENT + INFLUENCE = ROI
STAY INFORMED
www.marketingvox.com
www.cmo.com
www.marketingcharts.com
www.marketingsherpa.com
www.mashable.com
http://sethgodin.typepad.com
www.socialmediaexaminer.com
www.adweek.com
http://www.ragan.com