1. Finding Your Rhonda Jen Lee Reeves Social Communications Trainer

2. Finding A Social VoiceFinding Your Rhonda 3. Finding A Social VoiceFinding Your Rhonda 4. Finding A Social VoiceFinding Your Rhonda 5. Start Asking Questions Whats our mission? What are out goals on social media? How do I want people to feel when they talk to our organization? What makes us special?Finding Your Rhonda 6. Pick a PersonFinding Your Rhonda 7. Pick a Person What does she care about? Where does she work? What does she do for fun? What does she want to do with you?Finding Your Rhonda 8. Find a Muse Oreo Disney Red Cross CharityWaterFinding Your Rhonda 9. AARP DiscoveryFinding Your Rhonda 10. AARP DiscoveryFinding Your Rhonda 11. AARPs Rhonda Six people managing brand They keep her in mind: Wants to stay in the know Bold Fearless Likes to help othersFinding Your Rhonda 12. Examples of Social VoiceFinding Your Rhonda 13. Examples of Social VoiceFinding Your Rhonda 14. It Works After refocusing Facebook strategy on those core principles, and driving the content with great visuals, overall post reach went up by 93% the following quarter. (Comparing Q1 2013 vs Q1 2012)Finding Your Rhonda 15. How AARP Did It Decreasing Facebook posts Higher priority on visual content Engaging in fewer paid promotions Each post gets 59% more engagement than posts in the last 3 months of 2012Finding Your Rhonda 16. Never Give UpFinding Your Rhonda