63

Finding Your Mustache | How to stand out in a clean shaven marketing world

Embed Size (px)

DESCRIPTION

Finding Your Mustache: how to stand out in a clean shaven marketing world. Presented for Financial Executives International (FEI) November 27, 2013 at the Hotel Sask Regina. Jeph Maystruck from http://strategylab.ca/. Email: [email protected] Twitter: @jephmaystruck You can either fit in or stand out, but you can't do both. Social media isn't changing our world, instant communication in real time is. The Internet has changed a lot, in this presentation you see how it has impacted the business world and what to expect in the future.

Citation preview

Page 1: Finding Your Mustache | How to stand out in a clean shaven marketing world
Page 2: Finding Your Mustache | How to stand out in a clean shaven marketing world
Page 3: Finding Your Mustache | How to stand out in a clean shaven marketing world

Finding your

mustache

by jeph maystruck

Page 4: Finding Your Mustache | How to stand out in a clean shaven marketing world

let’s start a business

Page 5: Finding Your Mustache | How to stand out in a clean shaven marketing world

we don’t need to go to a bank for

financing

Page 7: Finding Your Mustache | How to stand out in a clean shaven marketing world

we don’t need an expensive credit card terminal

Page 9: Finding Your Mustache | How to stand out in a clean shaven marketing world

you don’t need to

hire people

Page 11: Finding Your Mustache | How to stand out in a clean shaven marketing world

you don’t need a building or pay for an entire

office

Page 13: Finding Your Mustache | How to stand out in a clean shaven marketing world

now lets

celebrate!

Page 14: Finding Your Mustache | How to stand out in a clean shaven marketing world

we don’t need a taxi

Page 17: Finding Your Mustache | How to stand out in a clean shaven marketing world

we don’t need to

stay at a hotel

Page 20: Finding Your Mustache | How to stand out in a clean shaven marketing world

we don’t have to go to a

restaurant

Page 22: Finding Your Mustache | How to stand out in a clean shaven marketing world

our world has

changed

Page 24: Finding Your Mustache | How to stand out in a clean shaven marketing world

what happened?

Page 25: Finding Your Mustache | How to stand out in a clean shaven marketing world

we’re getting

smarter

Page 27: Finding Your Mustache | How to stand out in a clean shaven marketing world

what happened to the

media?

Page 31: Finding Your Mustache | How to stand out in a clean shaven marketing world

do you believe everything see on

tv?

Page 33: Finding Your Mustache | How to stand out in a clean shaven marketing world

what is the most powerful form of

marketing?

Page 34: Finding Your Mustache | How to stand out in a clean shaven marketing world

word of mouth is still the most powerful form of

marketing.

it’s just easier now.

Page 35: Finding Your Mustache | How to stand out in a clean shaven marketing world

what’s your

mustache?

Page 37: Finding Your Mustache | How to stand out in a clean shaven marketing world

In 2003 – 30 people in Australia

In 2011 – Canada was the largest contributing nation

In 2012 – 1.1 million mustaches & $146 million

raised

Page 38: Finding Your Mustache | How to stand out in a clean shaven marketing world
Page 39: Finding Your Mustache | How to stand out in a clean shaven marketing world
Page 40: Finding Your Mustache | How to stand out in a clean shaven marketing world

“research by Goleman and The Hay Group found that within

organizations, the most effective leaders were funny. these leaders had their employees laughing 3 times more often than their counterparts.”

-dan pink,a whole new mind

Page 41: Finding Your Mustache | How to stand out in a clean shaven marketing world
Page 42: Finding Your Mustache | How to stand out in a clean shaven marketing world
Page 43: Finding Your Mustache | How to stand out in a clean shaven marketing world
Page 44: Finding Your Mustache | How to stand out in a clean shaven marketing world
Page 45: Finding Your Mustache | How to stand out in a clean shaven marketing world
Page 46: Finding Your Mustache | How to stand out in a clean shaven marketing world
Page 48: Finding Your Mustache | How to stand out in a clean shaven marketing world
Page 49: Finding Your Mustache | How to stand out in a clean shaven marketing world
Page 50: Finding Your Mustache | How to stand out in a clean shaven marketing world
Page 51: Finding Your Mustache | How to stand out in a clean shaven marketing world
Page 52: Finding Your Mustache | How to stand out in a clean shaven marketing world
Page 53: Finding Your Mustache | How to stand out in a clean shaven marketing world
Page 54: Finding Your Mustache | How to stand out in a clean shaven marketing world
Page 55: Finding Your Mustache | How to stand out in a clean shaven marketing world

The best book to learn about Twitter?

Page 56: Finding Your Mustache | How to stand out in a clean shaven marketing world
Page 57: Finding Your Mustache | How to stand out in a clean shaven marketing world

Three things….

Page 59: Finding Your Mustache | How to stand out in a clean shaven marketing world

1. carrots vs sticks

-dan pink,a whole new mind

Page 60: Finding Your Mustache | How to stand out in a clean shaven marketing world
Page 61: Finding Your Mustache | How to stand out in a clean shaven marketing world

3. say yes

Page 62: Finding Your Mustache | How to stand out in a clean shaven marketing world

true leadership is the willingness to fail and the courage to admit it

Page 63: Finding Your Mustache | How to stand out in a clean shaven marketing world

e-mail: [email protected]: www.strategylab.catwitter: @jephmaystrucklinkedin: http://ca.linkedin.com/in/jephmaystruck/