Government 2.0?Social Networks

and Government Application

well you can google me...

Who am I?

If you search on

Silona - top 40 hits

I’m the only “silona

Bonewald” in the world

http://google.com

Note 5 Social networksmy personal site and a business sitewho I am is also who I know and associate with.

• On the Internet since 86

• On the web since inception

• Ran political campaigns 89-94

• Wrote political software 94-96

• started ISP 97

• large CMS systems 98-04

• started LoTV 04- present

• OS Evangelist for grid.org

brief resume - drift over this... you can validate it all on Google

Techie

politico

gamer

Auntie nona

hippie?

My personas

actually not a hippie more a burner ala burningman. But we become what people label us...

What is a social network?

a person and their “friends”

Illustrates connections btn Govt, people online and people not online and the connections btn the twohttp://www.cheswick.com/ches/map/gallery/wired.gif

http://blip.tv/file/282928?filename=Leelefever-SnInPE714.mov

their numbers will surprise you as will their purposes...

Wikipedia currently lists 120+ “notable” social networking sites

MySpace Facebook LinkedIn

Windows Live Spaces Xanga

Reunion.comLiveJournal

FriendsterHi5

Broadcaster.com

orkut

netlog

bebo

yelp

http://en.wikipedia.org/wiki/List_of_social_networking_websites

en.wikipedia.org/wiki/List_of_social_networking_websites

What is a Social Graph?

the actual mathematical mappings of those objects and their relationships - something quantifiable!

WhY use a social network service?

what is your purpose and why should they come and STAY?dunbar number storyto remain competitivepsychometric data to understand your clients betterreal numbers for continued funding

http://www.flickr.com/photos/mape_s/333863671

Identity

Communication Reputation

CommunityCollaboration

to remain competitive...

Identity is not just people...

placesbusinessesnon-profitsgovernments

Context

http://www.flickr.com/photos/avlxyz/397564560

privacy

talk about my name and being unique...

Thru Obscurity? http://www.flickr.com/photos/randomskk/943054175/

you can hide but they will find youCRM, HIPAA, grocery store, credit scoresyour privacy is already gone.focus on your rights!

Why hasn’t the data all merged?

it will.

it is a matter of time and money

tell the Microsoft CRM story about frontpage

lazy companies CRMlazy companies marketingpoor companiesnot selling that data YET

This is not the answer

Nor is this...

http://www.flickr.com/photos/ndm007/171398958/

http://www.flickr.com/photos/ndm007/171398958/

Embrace the change

http://www.flickr.com/photo_zoom.gne?id=122906768&size=l

We are entering a new era

new rules

What are the trends?

746,934,000 on Internet (772 in May)10% increase from last year 70mi new people Social Networks doubled in users from 2005-06

verizon data services grew by 2bi last quarter

Juniper research revenue of Social networks from $572mi in 2007 to 3.1bi in 2012 (this doesn’t count the worth of data) with a focus on mobile platforms

estimated that phone companies make 20% off data services this year

71% of myspace and friendster >25 yrs old

For Govt to participate with

web 2.0

We need to know the new rules

Web 2.0 Tech that enables

Sharing

Collaborating

Creativity

Sharing

Is giving way to the idea of copy-left with new licensing models like creative commons and public domain. Even mainstream artists like Radiohead are trying pay what you can models as they know they can’t really fight the growth of file sharing.

collaboration.

http://www.flickr.com/photo_zoom.gne?id=522432567&size=o

Collaboration

collaborative model, with competitors actually coming together to discuss delivering better customer experiences. We are calling this phenomenon co-opetition.

http://www.flickr.com/photo_zoom.gne?id=1043193404&size=o Creativity

FYI Julian Cash - social media person movemydata.org

openness

openness, which is heavily based in trust...openness means

openness means...open access to the information or material resources needed for a diverse range of users/producers/contributors to contribute to projects.

wikipedia.org

open access to information is needed...in order to achieve true openness, you have to be totally...

• http://www.flickr.com/photos/red_devil/51964471/

http://www.flickr.com/photos/icyrae/172495321/

Trust goes both ways

you have to trust citizens as well as citizens’ trusting you for this to work!

Dual Transparency

how to mitigate the risks of online participation?

systems will always be gamedhow to create a system that can be fixed and have repercussions for poor behaviorjury trials - let peers sort it outwhich leads to ...

importance of identity to

Social Networks

http://www.flickr.com/photo_zoom.gne?id=377350146&size=l

It isn’t about trusting the individual.

it is about trusting the community.

Use tools that do this...

(social networks)

talk about wikipedia examples - talk a bit about GOOD HEALTHY communities

This is the good side of the lack of privacy

free to make own judgments

and be responsible for them

again HEALTHY community

Forgiveness

http://www.flickr.com/photos/spaunsglo/391581637/

http://www.flickr.com/photos/spaunsglo/391581637/

context again - 3 yrs old

How can Government be Transparent?

Real Honesty

explaining what you are doing and why

manage Expectations

WHOLE truth

Context transparency

honesty

real honesty is a complex thing

Social SoftwareTagging

Social bookmarkingForums or discussion

groups

Weblogs Wikis

google DocsPodcastsRSS Feeds

Chat

how?

APIs and Services

see resources slide at end of prezo

http://blip.tv/file/246821?filename=Leelefever-WikisInPlainEnglish801.wmv

But this takes time, effort and money

interpretation = responsiblity

new policies

gonna need to create some new policies

new responsibilities

http://www.flickr.com/photos/harry/542628863

new risks

Rules

http://www.flickr.com/photos/crimesagainstlogic/750212701

Be transparent about rules - accept

commentary

The Inexpensive way...Let the community do it!

we want your data

and then they are accountable for the interpretation

It is the easiest thing Govt can do...

gsa.gov has some nifty publications

let citizens illuminate it

for you

Of course - then Citizens are responsible for what They say

and how They interpret it...an added bonus

then you don’t have to grow a community on your site.

Be a resource

http://www.flickr.com/photos/tom-carden/2041261023

share risks!

Share the rewards!

case study: san diego fires, a concerned citizen and Twitter, flickr, and mashups

Citizen safety

SMS and Cell phones

A friend of ours, Nate, who lives in San Diego started publishing up to date information regarding the San Diego fires. The kind of stuff that you could really only find out by being there, searching around the net for every piece of information possible and having access to the right information feeds...

notice tags

notice tags

In fact, he is probably sending out a tweet every couple of minutes with updates on shelters that are filling up, links to photos taken by locals, places where you can send donations, etc. Nate was able, through Twitter, to actually help individuals find out specific information about their loved ones in the area. It was like having our very own newscaster.

notice tags

What was even more significant was that the LAFD, who have a twitter account, had tweeted earlier that they were not covering the fires as it was out of their jurisdiction and, from what we could tell, there wasn’t a twitter account set up for the San Diego department. That being said, if there WERE, we would have expected them to be fighting the fires, not stopping to twitter every couple of minutes. This type of partnership with a concerned citizen who can deliver this information is one of the amazing things that happens time and time again.

insert flickr photo here

Tagging picturescould use GIS

codes

With data - mashups can occur!

http://blog.programmableweb.com/2007/10/24/track-california-fires-via-mashups/http://twitter.com/kpbsnews

http://www.programmableweb.com/code

Texas coming soon!

gather data from publicly available and posted onlinelegislationcampaign finance and then adds in categories of special interests - vetted by specialists on their team.LoTV will be helping with Texas and creating an open standard of data exchange

Transit camp

transit camp

iamcaltrain.com

The UK OPSI, is working on having referenceable URIs in every section of every document it publishes and is working on publishing the London Gazette in RDF form and using Semantic Web technology in defining small notices. This could act as a root leading to a trunk of data-mashing and flowering of utility.

http://www.w3.org/2007/06/eGov-dc/summary

ANY FORMAT

http://www.flickr.com/photos/42903611@N00/387761039 we can parse it

Web Standards constantly change

http://www.flickr.com/photos/mrfrosted/278847814

SBC

D1 at 100 D2 at 100 D3 at 125 D5 at 100

Sen 1

Sen 2Sen 3

Sen 4Subcommittee

5 paragraphs

Senator 1 has 425K from SBC

related interests

So that we can let citizens create mappings like this

New Zealandwiki for input on sunset

review of police riot act

14000 edit in one dayhttp://www.e.govt.nz

1) About the same size as most states 4mi people2) involved populace 3) internet connectivity isn’t even close to as good as here

http://participation.e.govt.nz

They show their complete understanding my making the participation guide itself a WIKI!

currently using mediawiki (same as wikipedia) and plone

Still determined to create your own Social network?

well then lets talk policies...

Creation and implementation of

Core principles

This is the part I admired the most about the Kiwi system.

basic principles to generate trust:

clarityrespectcommitmentcreativityinclusionaccountabilityaccomplishment

establish a communitytake a lesson from

wikipedia!

make citizens part of that process

what is a citizen?

remember that citizens are varied! have multiple personas associate with groups and remember that groups are citizens as well!

Openness

1) platform 2) clarity3) be available4) foster creativity 5) Accomplishments6) accountable7) Diversity 8) be accessible9) respect10) usability

1) platform

become a data Source!

openApi’s - making data available

Free and open Source software allows customization (let us write widgets for YOU!)

is a system that can be programmed and therefore customized by outside developers – users – and in that way, adapted to countless needs and niches that the platform's original developers could not have possibly contemplated, much less had time to accommodate. –Marc Andreessen, http://blog.pmarca.com/2007/09/the-threekinds.html

2) Clarity

try to publish everything openly

Think blogs, wikis, groups, chat etc

e.govt.nz has a good policy for their employees

3) availability

let people contact you directly and answer them openly

Email MeIM me

call me comment here

4) Creativity

Recognize that mistakes will happen

Fix and forgive

with openness people will forgive you too!

5) Accomplishments

Recognize contributorsrun open betas

do press releases acknowledging collaborators

6) accountable

be clear about progress accept failure and successes

let people know who does what

7) Diversity

Key element of a healthy community

Encourage participation from different people from different

areas and backgrounds

8) Accessibleremember those that are

challenged more by technology(digital divide, elderly, disabled)

9) Respect

everyone is potential partner, collaborator, volunteer

10) usability

Focus on citizens and results not technology

League of Technical Voters is creating a

Free and Open Source Social Network

Why?

Creating a new standard for

Dual Transparency

partnering with some amazing groups like brad fitzpatrick, tantek celik, plaxo, facebook, linkedin, digg,

knowing who you are talking tomakes them more real

This is the true power of Social Networks

making people more “real” online by mirroring those “Real world”

connections

Open Standards

federated identities networks

I recommendNew Zealand’s IVS

- great on privacy rights

http://www.e.govt.nz/services/resources/news/2007/20070927.html

OpenSocial - Brad Fitzpatrick

wikipedia says:“OpenSocial is a set of common application programming interfaces (APIs) for web-based social network applications, developed by Google, and released November 1, 2007.[1] Applications implementing the OpenSocial APIs will be interoperable with any social network system that supports them, including features on sites such as MySpace[2] and Friendster.[3]”

Partners: Myspace, bebo, Sixapart, Hi5, Friendster, LinkedIn, Ning, Orkut, wink

OpenID

OpenID - brad Fitspartick, Dick hardt, AOL, and many others

Using a few users of OpenID: AOL Digg livejournal microsoft wikipedia plaxo slashdot wordpress Jyte, Ma.gnolia.com or Zooomr VOX twitter

my have the key to making OpenID secure by updating the browser talking to Mozilla and Microsoft right now

OAuth

don’t worry about this just make sure your tech guys know!

“Many luxury cars today come with a valet key. It is a special key you give the parking attendant and unlike your regular key, will not allow the car to drive more than a mile or two. Some valet keys will not open the trunk, while others will block access to your onboard cell phone address book. Regardless of what restrictions the valet key imposes, the idea is very clever. You give someone limited access to your car with a special key, while using your regular key to unlock everything.

Everyday new website offer services which tie together functionality from other sites. A photo lab printing your online photos, a social network using your address book to look for friends, and APIs to build your own desktop application version of a popular site. These are all great services – what is not so great about some of the implementations available today is their request for your username and password to the other site. When you agree to share your secret credentials, not only you expose your password to someone else (yes, that same password you also use for online banking), you also give them full access to do as they wish. They can do anything they wanted – even change your password and lock you out.

This is what OAuth does, it allows the you the User to grant access to your private resources on one site (which is called the Service Provider), to another site (called Consumer, not to be confused with you, the User). While OpenID is all about using a single identity to sign into many sites, OAuth is about giving access to your stuff without sharing your identity at all (or its secret parts).”

Microformats

Remember people are different - try

multiple experiences and experiment

set expectations

if you have your data standardized...

it is easy and safe to play!

remember the Hawthorne Effect

The real reason...I use many pictures of children in this prezo...

because this is the reality of whose system this will be and who will be using it in the future. We have to plan for them and understand the newer generation that is adopting these systems worldwide at an amazing rate.

many concepts here are borrowed from

http://www.slideshare.net/missroguehttp://participation.e.govt.nz

images are credited on each slide

URL’s are listed on each screen capture

The picture of me is not released under Creative commons license but is All rights reserved by Steven Noreyko. It may be copied for purposes of redistributing this presentation but may not be altered or reused in a different context.

Font is evil Genius BB

statistic are from comScore World matrix http://www.comscore.com/press/release.asp?press=1242 http://socnetwork.blogspot.com

Credits:

wiki? http://www.commoncraft.com/video-wikis-plain-english

Blog? http://www.blogbasics.com/blog-tutorial-1-1.php

google doc? can you use word? you don’t need one! http://docs.google.com

rss feed? http://www.commoncraft.com/rss_plain_english

podcast? http://www.commoncraft.com/mygads

Chat? http://www.davesite.com/webstation/inet101/chat01.shtml

Social Software? http://www.commoncraft.com/video-social-networking

SMS texting? http://www.commoncraft.com/mygads

Social Bookmarking? http://www.commoncraft.com/bookmarking-plain-english

forums/bulletin board groups? http://www.commoncraft.com/archives/000768.html

Learn more:what is a...

Http://slideshare.net/Govt2

This Prezo is listed under

• creativecommons.org

• wikipedia.org

• flickr.com

• opensocial.org

• twitter.com

• microformats.org

• openid.net

• oauth.net

• wiki.participation.e.govt.nz

• maps.google.com

• twitter.com/nateritter

• citizenwausau.com

• chicagocrime.org

• groups.google.com

• www.safeas.govt.nz

• fixmystreet.org

Sites to see!

How to contact me?Silona.com

silona@silona.com(512) 750-9220

Silona_bonewald on Skype