HookUpFeed Business Introduction

Growth of Social Media and mobile phone usage

Outdated and expensive advertising mediums for local businesses

SMS subscribers remain the most loyal customers

Faster, Cheaper, and Customizable Data Transmission

250M mobile phones in use and growing, 3B worldwide

24% of mobile phone users have a data plan and use additional services

Customers are now friends, followers and fans

The Internet provides a portal for direct interaction between user and merchant

What is the vision for HookUpFeed?

How is HUF different?

How do you fit into our model for success?

How do our merchants benefit?

How do our users benefit?

How does HUF advertise our merchants with Social Media?

How can you make a difference with HUF?

What is the value of being hooked up?

Creating a greater connection between customer and merchant

Suggests VIP and exclusive status for users and creates loyal customers

What is HookUpFeed?

HookUpFeed is an integrated online and mobile destination that connects businesses and brands to existing customers, gains access to prospective customers, while creating a richer and more convenient experience for each customer

In simple English: We help businesses target their customers and equip them with modern tools to make new customers into loyal customers

What is the primary benefit for members?

Users gain access to offers for all relevant local goods and services in one simple, integrated online and mobile destination

What is the primary benefit for businesses and brands?

Businesses get a highly effective and cost efficient means to stay connected with existing customers and obtain new customers

HUFs online interface provides a one-stop shop for deals, with easily modified searches based on location or category

A dedicated Facebook Page provides users with a HUF community to share comments, questions, and news about the HUF service, while offering a direct connection to HUF deals on FB

Like our HUF Facebook page at www.facebook.com/hookupfeed

An iPhone application, which offers mobile connectivity to search HUFs database of local offers (coming June), will make HUF more social for businesses and users

Traditional advertising is considered by many as spam

HUF creates a personal and social connection between businesses and users and makes it worthwhile to use the service on both ends

HUFs leverage of social media and SMS texting capitalizes on the growth of the mobile market and social media

HUF allows businesses to know who their best customers are and reward people for recurring business

Most of all, HUF allows users to find the deals they are personally interested in, while leaving out the rest

All HUF merchants are listed on our online interface where users can find deals

Merchants are given personalized setup kits for specific locations to advertise the new text-based marketing strategy

Merchants benefit from the growing list of HUF clients that increase the visibility and userbase of the service

Merchants benefit from HUFs ability to leverage users and users networks to attract new, lasting relationships with customers

HUFs short-code and text blast technology make sure that all merchants and brands can reach out to their loyal followers whenever and wherever

The HUF Merchant Loyalty Program allows merchants to receive credits for every new merchant that is referred and signed

HUF Merchants have the security of an administrator and sales team to support their growth into social media and as a business

Who to target that would benefit from HookUpFeed:

Restaurants -Hair Salons-Tanning Salons

Coffee Shops -Clubs -Real Estate Offices

Apartment Complexes-Retailers -Auto Services

50,000+ Opt-In HookUpFeed Users

65% Redemption Rate for Text-Based Offers

500+ Merchants

National corporations include American Airlines, Coffee Bean and Tea Leaf, Coldstone Creamery, Dominos Pizza, Buffalo Wild Wings, and Wet N Wild Waterparks

1,800+ Facebook Followers

Growing at 100+ a week

400+ Twitter Followers @HookUpFeed

270+ Austin, TX Based Twitter Followers @HookUpAustin

190+ Berkeley, CA Based Twitter Followers @HookUpBerkeley

Customers and HUF Users choose what deal they want and when they want them

Customers can search for deals based on category, location, expiration, and popularity, giving them the ultimate choice

Users have the ability to connect to HUF through friends feeds

Social Media networks allow users to instantly see HUF merchant deals, which can be instantly redeemed

HUF too has a presence in Social Media:

http://www.facebook.com/Hookupfeed

http://twitter.com/hookupfeed

HUF has communities on a local level

http://twitter.com/hookupberkeley

http://twitter.com/hookupaustin

HookUpFeed leverages all major social networks and offers specialized marketing and advertising campaigns for each of our clients

Social Media is important when leveraging influencers, whos networks are potentially the most important resource for local businesses

Rosas Caf first promotes a personal keyword with HUF created merchant starters kit

Text RosasVIP to 65374

Customers receive an opt-in text through HUFs shortcode system

Rosas VIP:Show txt 2 receive a FREE #17 Burrito with the purchase of a med or lg drink.

Rosas Caf can send text blasts to attract customers for special occasions or slow days

Rosas VIP:Come in 2nite and receive $5 OFF ur dinner w/ purch of 2 entrees. exp. 2nite

The HookUpFeed Team has done the following to promotion:

Starters Kit includes500 VIP cards with logoand5 In-store signs with logo

Online banner provides homepage promotion of Rosas Caf onwww.HookUpFeed.comwith direct connection to merchant Website

Promote Rosas Caf in the HUF Facebook community and on Twitter

Create a merchant specific Facebook Page atwww.facebook.com/rosascafe

Create and place small targeted social flyers onwww.facebook.com

HookUpFeed can also support easy promotion of customer participation in HUF through social media accounts (Facebook and Twitter)

Coming June 2010, HookUpFeed is launching an iPhone app for your customers