Gamification

Andrzej Marczewski

@daverage

Gamified.co.uk

What is Gamification?

The use of game elements and game thinking in non game contexts

OR

Creating more game-like experiences

It wont turn things like this

Into this

Or people like this

Into people like this

How and when to apply it

•Do you have a people-centric problem to solve?

•Will gamification bring value to both you and the target audience?

•Do you have time?

Common Implementations

Badges, trophies, awards, tangible rewardsE.G. Foursqaure, Mint

Points, experience, credits, virtual currency, real currencyE.G. Loyalty Cards, Nike+

Leader boards, ladders, league tables, score boardsE.G. Foursquare, Salesforce

Know your audience

Know your audience

Marczewski’s User Types Hexad © Gamified UK 2014

Critical success factors

•Focus on motivation rather than just rewards

•Don’t try to trick the users

•Don’t be over ambitious

•Metrics!

The Future

Game Over!

Andrzej Marczewski

@daverage

Gamified.co.uk