Introduction to eCommerce

Luis M Cordeiro [email protected] eCommerce Lectures

eCommerce Introduction to eCommerce

Luis M Cordeiro Visiting Professor at University Saint Joseph [email protected]


What do you need to know?

Internet Basic Concepts

Internet Protocols

Type of Websites

eBusiness vs eCommerce

Advantages and Disvantages of eCommerce

Introduction to eCommerce


Internet Basics Introducution tu eCommerce

World Wide Web

Webservers

Media Servers

HTML/XML

Databases

Intranet/Extranet

Backend/FronEnd

Front Office/Backoffice


Network Depths Introducution tu eCommerce

Internet: A collection of computers that speak a common language protocol

Intranet: Private version of the Internet

Main purpose to share company information and computing resources among employees

Extranet: Private network that users outside the company can access

Requires security and privacy

Collaborate with other companies


Internet Protocols Introducution tu eCommerce

TCP/IP

IPv4 / IPv6

DNS

HTTP / HTTPS

FTP

SMTP / IMAP / POP

TELNET


Webpage Types Introducution tu eCommerce

Search Engines Directories Microsite

Blogs/Forums Informative Website Institutional Website Corporative Website Marketing Website

eCommerce Website


The Myth Introducution tu eCommerce

Is it so simple to have a commerce

in internet?


Needs on Commerce Introducution tu eCommerce

You need a Product or service to sell You need a Place from which to sell the products You need to figure out a way to get people to come to your place. You need a way to accept orders. You also need a way to accept money.


Needs on Commerce Introducution tu eCommerce

You need a way to deliver the product or service, often known as fulfillment. Sometimes customers do not like what they buy, so you need a way to accept returns. You need a customer service and technical support department to assist customers with products.


Needs on eCommerce Introducution tu eCommerce

Almost the same needs as a traditional

Commerce but They are put together

in a different way!


eCommerce Definition Introducution tu eCommerce

Exchange of digitized information

Technology-enabled transactions

Technology-mediated relationships

Intra and inter-organizational activities


eCommerce History Introducution tu eCommerce

1970 First eCommerce Application - Electronic funds transfer (EFT).

Limited to large corporations, financial institutions, and some big business;



1983 Boston Computer Exchange claims the first public ecommerce

systems



http://www.youtube.com/watch?v=wan896ZO4aY



1994 First Big Wave: eBay and Amazon



1998 Supporting this big wave


eCommerce vs eBusiness Introducution tu eCommerce

eBusiness is an online tool that offers support for business management but dont need to complete any sale. Its just a tool available in internet that help managers and marketeers running a business. Ex: online budget/bills systems, content management systems,

VS. eCommerce is an online tool that offers support for business management with the main goal of selling services and/or products. Ex: Any site where you can buy online


Advantages for Sellers Introducution tu eCommerce

eCommerce can increase sales and decrease costs. The online advertising reaches a large amount of potential customers throughout the world. There are virtual communities and social networks in internet that can segment your market for specific products or services. A business can reduce its costs by using eCommerce in its sales support and order-taking processes. Electronic commerce increases sale opportunities for the seller.


Advantages for Sellers Introducution tu eCommerce

Its easy to expand your market to other countries;

Paper free industry!

Your product database can be used by thirty party to generate resources like directories, promotions,

You can have an overall control of whos accessing your business;

You can use statistical data generate offers and promotions;

You can manage marketing strategies with objective data.


Advantages for Consumers Introducution tu eCommerce

Enables customers to shop or do other transactions 24 hours a day, all year round from almost any location;

Can provide customers more options;

Provides customers less expensive products and services; Provides customers comparisons tools; Can provide a lot of payment method; Makes it possible to participate in virtual auctions; Makes it possible to interact with other users and exchange ideas and reviews about products and services; Users can have access rankings and indexes produced by the community, helping the customer choosing the right product.


Advantages for Society Introducution tu eCommerce

More peple can work at home;

People from rural areas can access to the same products like people in urban areas;

People from some underdeveloped countries can access to the same products as people from developed ones;

eGovernment systems reduced the time spent by people in managing some administrative tasks;


eCommerce Disvantages Introducution tu eCommerce

Some business processes are difficult to be implemented through electronic commerce. (ex: Lawyers)

Return-on-investment is difficult to apply to electronic commerce.

Businesses face cultural and legal obstacles to conducting electronic commerce.


eCommerce Evolution Introducution tu eCommerce

http://www.youtube.com/watch?v=rtahCi3KhZI&feature=related


Discussion Introducution tu eCommercec

Who have never bought any product by internet? And Why?

How much costs an ecommerce System?

Who have a paypal account?

Is anyone selling something by internet?

Is anyone earning money using advertising systems in blogs and websites (ex: AdSense)


Contacts

E-mail

You can contact me at [email protected]

On the web

twitter.com/luismcordeiro

linkedin.com/luismcordeiro skype: luis_marco_cordeiro

My contact information

eCommerceWhat do you need to know?Internet BasicsNetwork DepthsInternet ProtocolsWebpage TypesThe MythNeeds on CommerceNeeds on CommerceNeeds on eCommerceeCommerce DefinitioneCommerce HistoryeCommerce HistoryeCommerce HistoryeCommerce HistoryeCommerce HistoryeCommerce vs eBusinessAdvantages for SellersAdvantages for SellersAdvantages for ConsumersAdvantages for SocietyeCommerce DisvantageseCommerce EvolutionDiscussionContacts