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From my session at IRCE 2014, June 10-13, 2014 Chicago - McCormick Place West. Today, Millennial Moms use social media to share information related to retail, apparel, food and beverage, and soon Millennials will outspend Baby Boomers.
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Selling to Millennials in a
Noisy Social Economy
IRCE 2014
@CarlosGil83 #RealTalk
Carlos Gil, Speaker
President/Founder
2008 – 2012
Social Media Manager
2012 - 2014
Head of Digital
2014 - Present
Multi-Channel StrategyIn today’s online driven world, brands are multi-media content producers and story-tellers – Content is often overlooked however
Facebook, Twitter, Instagram, Pinterest, Yelp, and Google+ can be compared to TV (Facebook), radio (Twitter), print (Pinterest), billboard (Instagram), and yellow pages (Yelp) – your content strategy should vary by platform!
In digital marketing, your “end game” should be to increase sales via engaging content and conversation
Through social media, build brand awareness and long-term loyalty – there’s no short term ROI
Opportunity for Brands!“Always On Consumers”
Millennial’s 101
Millennials (¼ of the U.S. population) are the most marketing-savvy and advertising-critical generation ever
Millennials rely mostly on their friends to make buying decisions
They don’t want to be sold to by brands -- make them feel empowered and valued!
By 2017, the Millennial generation is expected to outspend Baby Boomers (Study by Berglass + Associates and Women’s Wear Daily “What Happens When Millennials Get the Wallet”)
Understand Your Audience
In digital marketing, the audience varies by platform and so should your content strategy i.e. Millennials seek value and savings, Baby Boomers are all about lifestyle
Build content tailored to who you want to target i.e. Female shopper vs. Male shopper, etc.
Millennials are highly influential consumers, want to lose an influential customer for life? Ignore them! (See Examples…)
Millennials Are Influencers
Millennials Are Influencers
When I wanted to give someone my $, I was ignored by Priceline, Expedia, and Orbitz…
Missed Sales Opportunity
Turn Selfies Into Sales!
Content Drives Engagement
Be Timely and Relevant
Don’t Be Gatorade…
Speak to Your Customers
Don’t Advertise… And Expect Someone to Care
Taco Bell is Crushing It!
Taco Bell on Snapchat
Go Web-to-Store via Pinterest
Pinterest’s Popularity
As of September 2013, Pinterest has over 70 million users
According to a study by Shareaholic, Pinterest is driving more traffic to publishers than Twitter, LinkedIn, Reddit, and Google+ combined
Tell a Story with Pictures
Grow Fan Engagement on
User Generated Content
Real-time Marketing
Remember AOL?
“Old school” rules of marketing still apply – content stimulates conversation, conversation leads to influencing sales behavior
If you want to keep a Millennial as a “customer for life” you need to speak back to them when they are speaking about you
Be personable and engage in one-on-one dialogue to build trust and loyalty
#RealTalk
“Social media IS NOT advertising, it’s relationship building.”
-- @CarlosGil83
Q & A
Email: [email protected]
Twitter: @CarlosGil83
LinkedIn.com/in/CarlosGilOnline
Facebook.com/CarlosGilOnline
Coming Soon: “My Unemployed Life: Finding a Job in a Social Economy”
