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1 Section name Scaling Agile at Spo.fy Building Better Products: Software Development Summit Joakim Sundén, Spotify

Joakim Sunden - Scaling Agile at Spotify for MassTLC

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Page 1: Joakim Sunden - Scaling Agile at Spotify for MassTLC

1 Section name

Scaling  Agile  at  Spo.fy  Building Better Products: Software Development Summit Joakim Sundén, Spotify

Page 2: Joakim Sunden - Scaling Agile at Spotify for MassTLC

2 Section name

Joakim Sundén Agile Coach at Spotify since 2011 @joakimsunden

TODO: INSERT PICTURE OF US?

Page 3: Joakim Sunden - Scaling Agile at Spotify for MassTLC

Section name 3

The right music for every moment

Page 4: Joakim Sunden - Scaling Agile at Spotify for MassTLC

4

75M+ MAU 20M+ paying subs 1.5B+ playlists

June 2015 March 2011 10M+ MAU 1M+ paying subs

100+ engineers 250M+ playlists

800+ engineers 3 dev sites 5 dev sites 10 squads 90+ squads

Page 5: Joakim Sunden - Scaling Agile at Spotify for MassTLC

5 Paid more than $3B in royalties by June 2015 and $300M+ in

first three months of 2015 alone

US Music industry according to RIAA, is valued at $6.972B in

2014

Page 6: Joakim Sunden - Scaling Agile at Spotify for MassTLC

6 Section name

Page 7: Joakim Sunden - Scaling Agile at Spotify for MassTLC

Autonomy

Page 8: Joakim Sunden - Scaling Agile at Spotify for MassTLC

•  “Feel like a mini-startup” •  Self-organizing •  Cross-functional

Squad

P

C

Page 9: Joakim Sunden - Scaling Agile at Spotify for MassTLC

Section name 9

Page 10: Joakim Sunden - Scaling Agile at Spotify for MassTLC

Chapter

P P P P Squad Squad Squad Squad

Chapter

Chapter CL

CL

Page 11: Joakim Sunden - Scaling Agile at Spotify for MassTLC

Tribe

P P P P Squad Squad Squad Squad

CL

CL

P P P P Squad Squad Squad Squad

CL

CL

Tribe Leads

AC

AC

UX

”Provide fast and reliable access to all the world's music”

”Enable high product development speed while maintaining a

highly available service”

Page 12: Joakim Sunden - Scaling Agile at Spotify for MassTLC

Section name 12

Music Player Tribe

Backend

STOCKHOLM GOTHENBURG

P

Gais Krill Trams

Frontend

QA/TA (+AC)

Core

P

Graph BFS Rafiki

P P

P

P

MQ Content

Content 2

Content

Frontend

Backend

AC

Page 13: Joakim Sunden - Scaling Agile at Spotify for MassTLC

Guilds

P P P P Squad Squad Squad Squad

Chapter

Chapter

P P P P Squad Squad Squad Squad

Chapter

Chapter

Guild

Page 14: Joakim Sunden - Scaling Agile at Spotify for MassTLC

Tribe   Tribe  

Alliance  

Alliance  leads  

Page 15: Joakim Sunden - Scaling Agile at Spotify for MassTLC

08/10/15   15  

   

2015  

Page 16: Joakim Sunden - Scaling Agile at Spotify for MassTLC

16

The reporting structure

Alliance lead

Tribe lead Tribe lead

Chapter lead

Engineer Engineer Engineer

Chapter lead Agile coaches

Tribe lead

CTO

Alliance lead Tribe lead

CEO

Page 17: Joakim Sunden - Scaling Agile at Spotify for MassTLC

17

Tribe lead Tribe lead Tribe lead

Chapter lead

Engineer Engineer Engineer

Chapter lead Agile coaches

supporting The reporting structure

CTO

Alliance lead Alliance lead Tribe lead

CEO

Page 18: Joakim Sunden - Scaling Agile at Spotify for MassTLC

Section name 18

Organic structure If you need to know exactly

who is making decisions,you are in the wrong place

Page 19: Joakim Sunden - Scaling Agile at Spotify for MassTLC

Alignment  &  Autonomy  

Alignment False dichotomy!

Do what I say!

Autonomy

Do whatever

Page 20: Joakim Sunden - Scaling Agile at Spotify for MassTLC

Alignment  enables  Autonomy  

High Alignment

High Autonomy

Build a bridge!

Micromanaging organization Indifferent culture

Entrepreneurial organization Chaotic culture

Authoritative organization Conformist culture

Innovative organization Collaborative culture

We need to cross the river

Figure out how!We need to cross

the river

Low Alignment

Low Autonomy

Hope someone is working on the river

problem…

Source: Stephen Bungay, “Art of Action”

Page 21: Joakim Sunden - Scaling Agile at Spotify for MassTLC

08/10/15   21  

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08/10/15   22  

Page 23: Joakim Sunden - Scaling Agile at Spotify for MassTLC

Section name 23

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Section name 24

Page 25: Joakim Sunden - Scaling Agile at Spotify for MassTLC

Celebrate  failure   How we shot ourselvesin the footAsdf asdf asdf ddhffdd asdfsdfasdf s dfs ei lkjsdfkjh dkd ie kkd kdsflk sdi elk sdfkjh sdfkjhasdflkj dk dj wi dm chsdfjh wlkjsdm

WTF?

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Internal blog:

Celebrate failure!

Asdf asdf asdf ddhffdd asdfsdfasdf s dfs ei lkjsdfkjh dkd ie kkd kdsflk sdi elk sdfkjh sdfkjhasdflkj dk dj wi dm chsdfjh wlkjsdm

dfkj dfjh slkkd dj dflkj sdfkjh sdf

Slkdfoi clk sdil wkdkdk dk dkiwlslkj dlkh slkj sdflkj dpijslkjdlldk slkdflk sdflk sdlk kjsdfSdflk sdfsdfasdf

Internal blog:

Page 26: Joakim Sunden - Scaling Agile at Spotify for MassTLC

Section name 26

Values Culture Org Structure Empowerment Autonomy Squads Trust Servant leadership Chapters Collaboration Teamwork Teams on all levels

Page 27: Joakim Sunden - Scaling Agile at Spotify for MassTLC

Joakim Sundén @joakimsunden

[email protected] www.joakimsunden.com

Spotify blog - labs.spotify.com

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