Paul Sonderegger, Oracle MassTLC Big Data Summit Keynote

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.1

Strategy In A Big Data WorldPaul SondereggerBig Data Strategist

@PaulSonderegger#bigdata #datafication

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.2Copyright © 2013, Oracle and/or its affiliates. All rights reserved.2



Digitization Datafication&


Digitization Datafication&A Love Story






Thoughts Things Activities






Strategy

Strategy ischoosing to createa unique valuein a unique way.

Source: Adapted from “What Is Strategy?”, Michael Porter, Harvard Business Review, Nov-Dec 1996.


Ideal Activity


Real-World Activity


Systems Of Real-World Activities


Use Data

12%

Executives who feel they understand the impact data

will have on their organizations

Produce Data



Run theBusiness



Change the Business


Run theBusinessOrganize data to do something specific

Change the BusinessTake data as-is to figure

out what it can do



Big DataAt Work


Get Fast Answers to New Questions

Create a Data Reservoir

Predict More,More Accurately

AccelerateData-Driven Action


Building Your Big Data Strategy


Think in Terms ofData Market Share


Create ProprietaryData Assets


Use Data to Make Data


Electricity at Work Big Data at Work

Electric Car Smart Grid



Technology

Paul Sonderegger, Oracle MassTLC Big Data Summit Keynote