Joakim Jardenberg presentation

puhhh, no pressure ;)From Orwells 1984... ”You asked me once, what was in Room 101. I told you that you knew the answer already. Everyone knows it. The thing that is in Room 101 is the worst thing in the world.”

so I won’t nag about this. Not a word about 500 million users in five years. Not about a net growth of 700K a day... (we should see it push 600M almost any day now)(http://xkcd.com/802_large/ Randall Munroe)



I won’t even tell you how social media is the new blackI don’t have to tell you. Maybe some others in this room - but I aim at Young Leaders...We have magnificent tools at our hands. For the first time in history power is actually getting more distributed. With that comes responsibility.

I wont even ...women 55+ the fastest growing demographic group

#ylvp... and ”five one-liners to make a better world”

The picture: Honored to be here and humbled by the force in this group.

I have read about you, followed you online, even talked to some of you. You ARE the young leaders. You are so inspiring. So brave. So cool. (Is that ok to say?)You are an amazing group with every potential to make this world a better place. And I'm here at your service. Use me.

I don’t know better– but I might know different...

A quote borrowed from Therese Mannheimer, slightly adapted by me...

I’ll skip the differences– and focus on the differences

Push my government is different from yours. Do good in sweden is different in effect from do good in Yemen. But there is a common ground. You. And I. Heres my story

Use my story...The better we are, the more fun it isThe more noobs we are, the less fun it isWe need someone to help us cross the gapOn how we need to be enablers. Everyday. And the scope of this presentation.Seth Godin did this



It’s related.

On how we need to be enablers. Everyday. And the scope of this presentation.

five one-liners to makea better world

So, not a 101, but just five points on how we can work to make things happen.And it’s personal...

1. It's not a lesson to be learned– it's a life to live

You gotta walk the talk - every day

Aristotle: ”What we have to learn to do, we learn by doing.”

Family moment, watching television.

If you don’t enjoy it– don’t even try

If don’t think it’s fun, you’re never going to be good at it.

Transparency vs integrety. But also: great fun. My french scale...

to my +5000 tweeps. It not information overload - it’s filter failure.

If you don’t enjoy it– don’t do it

Seriously. Because there really is no off-switch

Excellent. Combined with the fact that there is no off-switch - I would extend that [next slide]

Life is your classroom– have fun in it

Every day... JOY. Serious issues - even more important to

2. Use technology– even for its own sake

Tech to day is so accessible

It used to be”don’t”

off course. Tech was hard, expensive, mysterious

It was in the hands of the tin foil hatsdifferent story today

Tech is everywhere. Ubiquitous, Like water in the tap, like power in the wall - NOT EVERYWHERE IN THE WORLDBut you know how cellphones are pushing...

Stora Journalistpriset (the swedish pulitzer) to Twitter.

Kill your darlings - incredibly bored in Second Life, april 2004

when played in sweden, everyone laughs, 90% hi-speed broadband. More than one cellphone / pers...

when played in sweden, everyone laughs, 90% hi-speed broadband. More than one cellphone / pers...

Tech has changed us, and tech has changed the world.Be curious!




video to be huge

Be curious – get inspired!

Get inspired by tech. Location based services(five people runs the tech dept of tv4 digital)

3. An industry too big to bend is bound to break

And the same goes for governments, organizations...

15 years in old media...

Where is everybody?

Governments don’t get Darwin

Everything big hates change. But change happens.

Moving towards singularityone quarter of US population1873 | 46 | Electricity1876 | 35 | Telephone - 1897 | 31 | Radio - 1926 | 26 | Television1983 | 13 | Mobile Phone - 1991 | 7 | The WebSocial networks?

It is not the strongest of thespecies that survive

nor the most intelligentbut the one most responsive to

change

Embrace change. Opportunities.

Embrace change. It’s full of opportunities.

Get inspired by tech. Location based services(five people runs the tech dept of tv4 digital)

Strive to incorporate online and social media channels into all

everyday operations

Simple is also good. This is not the one-liner

this is the one-liner. The first line, that is. We often say, keep it simple.

4. Keep it simple.


4. Keep it simple. No, listen!


4. Keep it simple. No, listen!I mean it


4. Keep it simple. No, listen!I mean it

Keep it really simple


Strive to incorporate online and social media channels

into all everyday operations

22K employees all over the world. Working on ”social media strategy” for 18 months.1. Ambition (strive) 2. Focus (online- and social media) 3. Scope (*all* *everyday* operations)










KISSIt’s still true...

And it’s your responsibility

KISSIt’s still true...

... and hard workIt’s often easier to complicate things ;)

And it’s your responsibility

5. Babysteps

Yay, not only a one-liner - but a one-worder ;)

Learn from the ones who really does take babysteps



Iris11 months old

She cant stand straight, but she can handle the iphone.DONT fokus on the hard part first.

Iterate. Take it one step at the time.

One boss, lots of hands - even Henry Ford said: why is it...ongoing: 2580 fkr 14-20 years to buildCost? 800 tonnes stone/day 100.000 ”empolyees”12 billion manhours

Building by commitee Apollo biggest project in our timeongoing: 1961-1975$billion (est) $26 billion rapporterat $170 billion slutsumma (2005 års dollars)15,5 billion manhours (+400.000 employees @ peak)

Our latest great projectno boss. No employees. No paycheckongoing: 10 jan 2001 > Kostar: $10M/år100 million manhours(Clay Shirky)

and if that doesn’t help - do a detour, work around the problem...Cut some corners

Don’t do the hard part first.Go for the easy #WIN

once you get to the hard part, it may already be fixed

and do it together...

Where there is joy, curiosity, a sense of opportunity,

determination and smart people taking collaborative babysteps

– things will be good! #lifeisgood

and the world will be a better place...

Aristoles lyceum (even if the picture is from another school;)Student run, cooperative research

When I get sadI stop being sad and be

AWESOME instead

Key take away Barney Stinson (How I met your mother)

"The Bro Code" ...

T H A N KS !

http://mindpark.sehttp://jardenberg.se

[email protected]@jocke

+46 735 187700

http://mindpark.se

http://mindpark.se

http://jardenberg.se




SLUT

2020-2040: mer datakraft än alla mänskliga hjärnor

6 billion ”HB”


2007: 1.2 miljarder PC, 2.7 miljarder mobiler, 1.3 telefoner, 27 miljoner servrar etc... Totalt: samma kraft som en mänsklig hjärna.55 biljarder länkar - Hjärnan mellan 50-100 biljarder synapser.2007 = internet är en 1HB (human brain)


2007: 1.2 miljarder PC, 2.7 miljarder mobiler, 1.3 telefoner, 27 miljoner servrar etc... Totalt: samma kraft som en mänsklig hjärna.55 biljarder länkar - Hjärnan mellan 50-100 biljarder synapser.2007 = internet är en 1HB (human brain)


R E A LT I D S W E B B E N

Som en superhjälte

I alla enheter. överallt, hela tiden.

Fönstret mot ”one machine”. Plattformen. Alltid så ändamålsenlig som möjligtStändigt närvarande. Oberoende av tid, plats, språk, ...

G E T T I N G T H I N GS D O N E

”Where to they find the time?”

Americans alone...


”Where to they find the time?”• The time spent watching television:

Americans alone...



• 64 Apollo programs

Americans alone...



• 64 Apollo programs• 86 Cheops pyramids

Americans alone...



• 64 Apollo programs• 86 Cheops pyramids• 10.000 Wikipedias

Americans alone...

The three interwebs• The web of relevance (google)(knowledge)• The web of relations (facebook)(consienge)• The web of realtime (twitter)

E T T I N T E R N E T

Om de tre webbarna• Relevanswebben• Relationswebben• Realtidswebben

the story of TV4

five people running TV4digital tech

crack a mac

Why? Because I could...

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Joakim Jardenberg presentation