A CRISIS IN EVERY SENSE

KNOWLEDGE IS POWER

A DISILLUSIONED WEST

DOING THE BUSINESS

AN EXPECTATION OF LEADERSHIP...AND OF DISAPPOINTMENT

1

3

4

67

25

%

31%

63

%

20

%

{

LEADERSHIP IN CRISIS BLUEPRINT FOR SUCCESS

B

people who felt no domestic leaders provided effective leadership in 2011

people who feel leaders demonstrate effective leadership overall

people who have less confidence in leaders’ abilities to navigate us through difficult times – 2012 vs. 2011

people who look to political leaders to navigate us through difficult times

A

B

C

D

C DA

36%

40%

48%

28TALK

TO ME!

37%

69%

25%

44%

39% 32%

36%

GLOBALLYONLY

OF LEADERS ARE RATED AS EFFECTIVE COMMUNICATORS

DISTRUSTPOLITICIANS

even when quoted in media

BELIEVE POLITICIANS LEAD

EFFECTIVELY

TECHNOLOGY

MEDIA

TELE-COMMUNICATIONS

BANKING

84% rate effective communication as extremely important to effective leadership

SEE BUSINESS LEADERS DEMONSTRATING EXPECTED BEHAVIORS

FEEL BUSINESS CHIEFS ARE PROVIDING EFFECTIVE LEADERSHIP

MAKE BUSINESS-RELATED DECISIONS BASED ON LEADERS’ COMMUNICATION ABILITY

VIEW BUSINESS LEADERS AS EFFECTIVE COMMUNICATORS

48%rate effective communication as the single most important leadership attribute

LEADERS AND COMMUNICATION

HOW BUSINESS LEADERS ARE PERFORMING

TOP LEADERSHIP INDUSTRIES

EUROPEANS AND AMERICANS MORE UNHAPPY WITH LEADERS THAN EMERGING MARKETS

CORPORATIONS ARE THE TOP LEADERS AND COMMUNICATORS

2

[STILL] NEVER TRUST A POLITICIAN?

percentage point gap between expectations of leaders and their ability to meet those expectations

5

22% 29%

believe there were no effective international leaders in 2011

USAW. EUROPE

CLOSE THE SAY-DO GAP

1 {{ABILITY TO MAKE TOUGH DECISIONS

HANDLE CRISESCALMLY

LEAD BYEXAMPLE

68%view these as important

leadership behaviors

WHAT IT TAKES TO BE A GREAT LEADER

DON’T SUGAR-COAT IT3

56%want leaders to be open and honest

about challenges ahead

48%want leaders to

provide a clear vision

HONESTY VS. HOLDING BACK WINSWORLD STILL LOOKING TO LEADERS IN DIFFICULT TIMES, BUT EXPECTS TO BE LET DOWN MORE IN 2012 THAN 2011

45% view a “situational”

leadership styleas optimal

36% see “situational”

communication styleas the ideal

+ +

LISTEN, ANALYZE AND ADJUST4ADAPTABLE LEADERSHIP AND COMMUNICATION STYLE CRITICAL TO TRUE LEADERSHIP

STRONG SILENT TYPESNEED NOT APPLY2

see communication as an important

leadership behavior

X

69%

CLEAR, TRANSPARENT COMMUNICATION - INCLUDING ADMITTING MISTAKES - IS IMPERATIVE TO LEADERSHIP

MEDIA

40%

7 LET THEM LOOK YOU IN THE EYES

MEDIA

50%

43%

41%

38%

20%

16%

13%

8%

IN-PERSON

TV SPEECH

BROADCAST MEDIA

PRINT MEDIA

BLOGS

FACEBOOK

ADVERTISING

TWITTER

PERSONAL PRESENCE IS MORE EFFECTIVE

ADVERTISING, DIGITAL/SOCIAL MEDIA

TRADITIONAL IS TRADITIONAL FOR A REASON

6

Personal presence through SPEECH-MAKING, BROADCAST MEDIA and PRINT MEDIA are more effective in establishing credible leadership than ADVERTISING, SOCIAL MEDIA and DIGITAL CHANNELS

MEDIA >

5

A

DCBA

B

C

D

46

%

34

%

33

%

29

%

FOR COMPANIES, TRUSTWORTHINESS TOPS THE LIST OF LEADERSHIP ATTRIBUTES

INNOVATION

FINANCIAL STRENGTH

QUALITY OF MANAGEMENT

TRUSTWORTHINESS

THE WAY TO BE SEEN AS TRUSTWORTHY IS TO BE TRUSTWORTHY