©2009 CoryWest Media, LLC

LinkedIn 101

By Barbara Rozgonyi @wiredprworks on twitter.com www.wiredPRworks.com

©2009 CoryWest Media, LLC

Presentation Outline

What is social networking? Benefits of building your community Dodging the potholes LinkedIn 101 Action checklist

©2009 CoryWest Media, LLC

Offline vs Online Social Networking

Ancient

Format: story

Searchable: no

Reach: word of mouth

Lifespan: relationship

2003 LI, 2005 FB, 2006 twitter

Format: multimedia

Searchable: yes

Reach: network

Lifespan: infinite bounce

©2009 CoryWest Media, LLC

What is social networking?

Twitter Facebook LinkedIn Organizations Blogs Forums Chicago Social Media Club

©2009 CoryWest Media, LLC

LinkedIn Stats

28% execs, $104,000 average annual income

30% consultants, $93,000 average annual income

Source: Anderson Analytics

©2009 CoryWest Media, LLC

©2009 CoryWest Media, LLC

Dodging the Potholes

Privacy Time Management Invitations Strategy Etiquette

©2009 CoryWest Media, LLC

Business Benefits

Builds credibility Add to web presence Enables community marketing Enhances search engine optimization Differentiates by audience Positions as subject matter expert Requires little or no financial investment Opens two-way communications Launches a publishing platform Gives media a reference site Expands personal connections Allows for strategic networking

©2009 CoryWest Media, LLC

Personal Benefits

Get to know who you are Reach out to others Expand your circles

©2009 CoryWest Media, LLC

Creating or Updating Your LinkedIn Profile

Step One: Update or Design a Profile Name Image Tagline Links Keywords Companies Unique URL Recommendations

©2009 CoryWest Media, LLC

Step Two: Make Connections

Personal Professional Social

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Step Three: Join Groups

Local Occupation Business

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Step Four: Answer [or Ask] Questions

Topics Best Answers

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Step Five: Check In

Updates Connections

©2009 CoryWest Media, LLC

Action Steps

Join an accountability group. Set aside one hour to set up a beginning profile. Agree to check in with your group in one week to

compare progress and ask for feedback. Post your profile in two weeks – give yourself a

bonus if it’s up in a week or less. Invite your accountability group to join your LinkedIn

network.

©2009 CoryWest Media, LLC

Let’s Connect!

www.linkedin.com/in/barbararozgonyi

Need a keynote speaker or a workshop leader for an upcoming event? Check Barbara’s schedule: 630.207.7530

Last minute requests okay.

Topics: change, leadership, communications, social media