View
190
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
LinkedInUsing Content Marketing for Connecting
CREATING THOUGHT LEADERSHIP WITH
Dr. Jim BarryDec. 2013
© 2013 Social Content Marketing Do NOT distribute Slide 2
WHAT WE CAN LEARN FROM COMMERCIALS
© 2013 Social Content Marketing Do NOT distribute Slide 3
From Connecting to Content Marketing• 238M LinkedIn Users – 1/3 of world professionals• LinkedIn acquired Slideshare• Slideshare is world’s largest social content platform
• LinkedIn Allows Problem Solving• From connecting with “elevator speech”• To solving problems in discussion groups
© 2013 Social Content Marketing Do NOT distribute Slide 4
© 2013 Social Content Marketing Do NOT distribute Slide 5
Building Thought Leadership Among Influencers
• Identify and Connect with Key Influencers• Top influencers will help identify relevant discussion groups• Top influencers help build credentials for meaningful relationships • Top influencers will spread content across more followers (.e.g., Twitter)
• Tap into Relevant Groups• From connecting with “elevator speech”• To solving problems in discussion groups
© 2013 Social Content Marketing Do NOT distribute Slide 6
Selecting Groups from Influencers
© 2013 Social Content Marketing Do NOT distribute Slide 7
Selecting Groups from Influencers
© 2013 Social Content Marketing Do NOT distribute Slide 8
Selecting Groups from Influencers
© 2013 Social Content Marketing Do NOT distribute Slide 9
Find Groups from Channel Analysis (Landscapes to Go)
© 2013 Social Content Marketing Do NOT distribute Slide 10
Find Groups from Channel Analysis
© 2013 Social Content Marketing Do NOT distribute Slide 11
Develop Content to Engage Groups
© 2013 Social Content Marketing Do NOT distribute Slide 12
Develop Content to Engage Groups
© 2013 Social Content Marketing Do NOT distribute Slide 13
Dive Into Group Discussions
© 2013 Social Content Marketing Do NOT distribute Slide 14
Dive Into Group Discussions
© 2013 Social Content Marketing Do NOT distribute Slide 15
Dive Into Group Discussions
© 2013 Social Content Marketing Do NOT distribute Slide 16
Dive Into Group Discussions
© 2013 Social Content Marketing Do NOT distribute Slide 17
Dive Into Group Discussions
© 2013 Social Content Marketing Do NOT distribute Slide 18
Offer Bricks and Feathers
© 2013 Social Content Marketing Do NOT distribute Slide 19
Offer Bricks and Feathers
© 2013 Social Content Marketing Do NOT distribute Slide 20
Results
© 2013 Social Content Marketing Do NOT distribute Slide 21
Results
© 2013 Social Content Marketing Do NOT distribute Slide 22
Results
© 2013 Social Content Marketing Do NOT distribute Slide 23
Conclusion
Let Your Content Do Your Talking• Don’t claim to solve problems…SOLVE THEM!• Be patient in addressing your content
• Connect with Key Influences• Leaders help identify relevant groups and build endorsements• Colleagues appreciate relevant content and problem solving Hold!!