1. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Strategic Recruitment Leadership Is Your Organization Keeping Pace?

2. Historically, recruitment hasnt been particularly efficient And outcomes have often been less than optimal 3. It all started with the help wanted sign Invite people to apply 4. And they will. Often LOTS of people will apply. 5. Congratulations. Youve hired the best person for the job or have you? 6. Actually, you hired the best of those who happened to be looking right when you posted 7. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Engaging the BEST talent, not just active job seekers 7 20% Semi-active & active 80% Passive & Super-Passive 8. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Unemployment rate for in-demand skills 8 Source: http://online.wsj.com/article/SB10001424127887323936804578229873392511426.html Biomed. Engineers Petroleum Engineers Real Estate Appraisers Insurance Underwriters Computer Hardware Financial Analysts .4% .6% 1% 1.7% 1.9% 2.3% National Avg. 7.6% 9. 4000+ On LinkedIn in the United States Software Developer 10. Highly variable impact Excellence is vital Marginal variable impact Competence is adequate 11. Highly variable impact Excellence is vital Marginal variable impact Competence is adequate 12. are equal ROLES Not all RECRUITING CHALLENGES are equal Not all 13. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Diversity of impact Adequate vs. star Difficult to find/hire High demand/low supply 13 Increased Quality + Reduced Time + Reduced Cost BIG IMPACT 14. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Monthly uniques Source: Comscore LinkedIn: A deep, wide, and rich talent pool 14 85M+ N. America 20M+ L. America & Caribbean 65M+ Europe, Middle East & Africa 39M+ Asia Pacific 238M+ Members Worldwide 1M New Members/Week 15. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Insights Be great at what you do Everywhere Work wherever our members work Identity Connect, find, and be found 15 16. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Increasingly integral to the life of todays professional 16 ! ! !! 17. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Source: LinkedIn survey of 272 recruiting leaders in North America, February 2013 Two years ago Currently Two years from now Screening/ interviewing applicants Posting jobs Pipelining talent Employer branding Social recruiting 24% 22% 19% 16% 10% 6% 4% 6% 10% 3% 5% 6% 2% 7% 12% Where do you spend your time? 17 18. NEW MINDSETS for todays recruitment opportunities 19. Hiring the best person available for a position, rather than the best person who applies to a job posting, requires a different type of recruiter and a different type of recruiting process. Lou Adler CEO Adler Group 20. 1 2 3 4 5 6 1 Career Opportunities NOT Job Descriptions 21. Careers are a lot like shoes Preferences differ, and fit is extremely important 22. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS A different target 22 Active Candidates Regularly visit job boards & career sites Have a current resume Eager to read job descriptions Likely to apply for a variety of positions Dont visit job boards or career sites Dont have current resumes Unlikely to read a standard job description Likely will listen to the right opportunity Passive Candidates 23. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 23 Requires a whole different approach Focus on what they will do and become, not what qualifications they have. Start a career conversation, dont lead with job descriptions. Initial evaluations based on their LinkedIn profile, not their resume. Willingness to play the long game. Build relationships. Build a pipeline of talent for the future. 24. 3 4 5 6 2 Recruiting IS Marketing 1 Career Opportunities NOT Job Descriptions 25. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 25 Great recruiters think about jobs the way marketers think about products Strong brands move people toward purchase long before they enter the store 26. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 26 Through decision making process 57% Due diligence begins Purchase decision Consideration list formulated First contact with supplier Source: http://www.executiveboard.com/exbd/sales-service/the-end-of-solution-sales/index.page 27. Do you think people treat CAREER DECISIONS any less seriously? 28. Most InDemand Employers 2013 Its not about free food and ping pong tables 29. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 29 Source: http://www.mckinsey.com/insights/leading_in_the_21st_century/how_leaders_kill_meaning_at_work A multiyear research project found that of all the events that can deeply engage people in their jobs, the single most important is making progress in meaningful work 30. 30 The most engaged employees are motivated by a sense of pride They are proud to tell others where they work They care deeply about the future of the organization They are inspired by company leadership and by those they work with 31. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 31 32. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Millennials will comprise the majority of the workforce by 2015 32 2015 2020 2025 2030 2040 Builders Baby Boomers Gen. X Gen. Y Gen. Z Source: U.S. Census Bureau 33. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 33 34. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Large company or small, every recruiter should think like a marketer Bold, memorable visuals with lively colors Focus on employees through videos and quotes that emphasize culture Arresting copy that grabs the reader Multiple page versions highly targeted to visiting talent Custom Ads with a branded look 35 35. 36 Increasingly, your competitors are leveraging their employer brand Are you? 36. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Talent leaders know that brand matters 83% Say employer brand has significant impact on ability to hire great talent 37 37. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Employer brand investment is rising 38 51 41 9 Spent Same Spent Less Spent More Did you spend more, less or the same on Employer brand in 2012 compared to 2011? 38. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS A Strong Talent Brand Is 39 Relevant To the target audience Consistent Must build trust Credible Must deliver on its promises Inspirational Will connect on an emotional level Unique Set itself apart from its competitors 39. CultureAuthenticity Dialogue Consistency EngagementAwareness Employer of choice 40. Recruiters 10 years from now will be preoccupied with marketing, PR, community building, and employment branding. The War for Talent will be a War of Relationship Marketing. Matthew Jeffery Global Head of Talent Strategy & Innovation HR Talent Acquisition, SAP UK Ltd. 41. Recruiting IS Sales 4 5 6 3 1 Career Opportunities NOT Job Descriptions 2 Recruiting IS Marketing 42. great SALES PEOPLE are always selling 43. great RECRUITERS are always recruiting 44. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Actively seek great prospects Pick up the phone; reach out; engage Build relationships Challenge people to think differently Great recruiters do too Sales people 45. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Mindset Structure Culture 46 A Sales Team Individual Organization 46. Sales teams measure lots of things, but they MANAGE on the few measures that move THE BUSINESS FORWARD 47. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS The sales funnel 48 SOLD! Qualified Prospects Proposals Solution Overviews 48. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS The recruiting funnel is no different 49 Hires Qualified Profiles Interviews Interested Responses 49. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Regardless of organization size 50 Hires Qualified Profiles Interviews Interested Responses 50. Ed Nathanson Head of Talent Acquisition Rapid7 Talent acquisition will be run much more like sales organizations and business partners than HR organizations, with incentives in place beyond just hires that measure retention and impact. 51. 5 6 4 1 Career Opportunities NOT Job Descriptions 2 Recruiting IS Marketing Every Employee IS An Ambassador Recruiting IS Sales3 52. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Me Every employee a hub 53 Every profile view AN OPPORTUNITY 53. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Engaging, friendly picture Who wouldnt want to work with Stacy? Links to branded destinations Killer summary Written in the first person, oozing with passion. Descriptive headline That goes beyond the title OTHER FEATURES WE LIKE Core skills, endorsed by her network Volunteer experiences Just enough on prior positions to build credibility Lead by example The anatomy of a well-branded recruiting profile 54. Roll it Out 55. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Warming up passive talent 56 High Very High Extreme Moderate Low 56. 6 5 1 Career Opportunities NOT Job Descriptions 2 Recruiting IS Marketing Harness the POWER of Data Recruiting IS Sales3 4 Every employee IS an ambassador 57. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Do your hiring managers want you to find this little guy? 58 Do you use data to make conversation MORE productive? 58. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Present your hiring managers with data, not opinion 59 Every requirement: 3 Remove or alter a second: 71 Remove or alter one: 19 Remove or alter a fourth: 126 Remove or alter a third: 82 59. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Planning to expand? Is talent acquisition at the table? 60 LinkedIn Recruiter Sourcing tool AND a talent pool analytics tool 60. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS If you measure it, you can manage it Recruitment is an art, but you can use science to bring out the best in your artists 61 Test different approaches when reaching out to passive talent Communicate Success throughout the organization Share best practices with your peers 61. 6 1 Career Opportunities NOT Job Descriptions 2 Recruiting IS Marketing Be STRATEGIC Recruiting IS Sales3 4 Every employee IS an ambassador 5 Harness the POWER of data 62. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Elevating the recruiting function 63 Strategic Continuous pipelining Continuous multi- channel engagement Powerful talent brand Employer of choice Talent data guides business strategy True strategic leadership Developing Early shift toward passive talent Some social recruiting Building awareness Defined employer value proposition Traditional Post and pray Agency reliance Reactive Start from zero Foundational Strong sourcing capabilities Targeted engagement Employees as talent brand ambassadors Success metrics Where is your organization today? Where do you want to be? 63. 1 Career Opportunities NOT Job Descriptions 2 3 4 5 Recruiting IS Marketing Recruiting IS Sales Every employee IS an ambassador Harness the POWER of data 6 Be STRATEGIC 6 Steps to Passive Talent Recruiting Excellence 64. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS LinkedIn Core Solution Personalized Job Targeting The right job, in front of the right people, even when they arent looking. Talent Brand Development Leverage your authentic brand to improve applicant quality and quantity. Strategic Sourcing Find your ideal candidates and engage them, quickly and easily. 65 65. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Target candidates with the most relevant jobs 66. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Showcase your talent brand on LinkedIn 67. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Showcase your talent brand on LinkedIn Jim Young Account Executive, xyzCo San Francisco Bay Area | Software Addison Augusto Sr. Account Executive xyzCo San Francisco, CA Current xyzCo, Account Excecutive Previous Acme System, Associate Account Executive Education San Jose University Eric Robertson Product Manager at xyzCo Picture Yourself at xyzCo 68. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Talent Brand ROI 69 50% Savings in cost per hire is associated with a strong employer brand Companies with stronger employer brand have 28% lower turn-over rates than companies with weaker employer brands $ Source: LinkedIn Survey, 2010, 2250 Responses 69. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Find and engage your ideal candidates 70. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS A virtuous cycle of recruitment excellence Strategic Sourcing Personalized Job Targeting Talent Brand Development 71 71. 2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Highly variable impact Excellence is vital Marginal variable impact Competence is adequate A new model for todays recruitment challenges