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Graphics: LOGO
BrandingTo create an identity for a clientColors, typefaces, use of images, mood and toneAn identity include: name, logo, tagline, voice, and sounds.
Be unique to the brand.Be memorable.Be sizable (scale up or down and have it readable).Be reproducible in a variety of mediums.Say something.A Logo Should:
Types of LogosLogotypeLettermarkSymbolCharacter Icon CombinationEmblem
LogotypeUsing unique lettering and typography to spell out the name.
LettermarkUsing the initials of the name.
Symbol A visual that is abstract, pictorial or nonrepresentational
Character Icon Personality of the brand into a character
Combination Mark Uses both image and type
EmblemCombination of image and type that are always together.
What is Branding?Name two types of logos?What should logos do?
Identify what type is our schools logo?How would you redesign our logo?