Magazine Album Advertisement Analysis

Text/Font

The text used in this advertisement is a sans serif font, and is in white block letters. Not only does this font choice make the text stand out from the black background, but it is also suitable to the style of the music played by Kasabian, which is indie/alternative. Therefore the modern text choices make it appeal more to its target audience. There is text at the bottom and top of the page, with a link to the bands website clearly being shown beneath the masthead, and with furtherinformation being shown at the bottom of the page.

Imagery/Mise en scene

In terms of imagery, there is a lack of it on this particular advertisement, and as a result there isn’t much mise en scene. The background used is completely black, which helps make the text stand out and makes it more eye catching to the viewer.

Colour

The only two colours that are used throughout this advertisement are black and white. These colours are complete opposites so obviously the white will stand out on a black background. It makes the text easily readable to the viewer as the colours go so well together.

Design Principles

The Guttenberg design principle has been used well on this advertisement as the masthead stretches from the primary optical area to the strong fallow area and there is also text between the terminal area and the weak fallow area, therefore all sections of the principle have been put to use. However, the rule of thirds design hasn’t really been used as in each third of the page, a lot more text/imagery could be used to make full use of the thirds.