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Case Study on Magnum PH
Citation preview
HISTO
RYHISTO
RYHISTO
RYHISTO
RYHISTO
RY
- An ice cream brand owned by the British/ Dutch
Unilever company
- Sold as part of the Heartland line of products in most
countries
- Launched in Sweden in January 1989
- An Upmarket ice cream for existing Nogger brand
- Originally manufactured by Frisko in Denmark
- 48 Ice cream flavors
- Was introduced in Manila last 2012
Image of
MAGNUM
10% Ice
Cream
90% Status Symbol
“CHEAP MAN’S
HAAGEN DAZ”
“CHEAP MAN’S
HAAGEN DAZ”
1st Step1st Step
Step 1: GET
FAMOUS
BLOGGERS
AND PERSONS
(The Elite) FOR
MAGNUM
AMBASSADOR
S
Liz UyTessa Valdez
Erwan
Heusaff Georgina
Wilson
Solenn
Heusaff
Raymond
Guitierrez
Rajo
Laurel
2nd
Step
2nd
Step
Step 2: CREATE
A PARTY AND
UPDATE
PEOPLE ON
SOCIAL MEDIA
LAUNCH /PARTYMagnu
m
3rd Step3rd Step
Step 3: LIKE,
FAVORITE,
RETWEET,
SHARE AND
REPLY TO THE
POSTS OF
MAGNU
M
ICE
CREAM
AMBASSAD
ORS/
ENDORSER
S
SOCI
AL
MEDI
A
INDIVIDU
ALS
SATISFACT
ION
/ RATINGREACTI
ON