HI! HI!

HISTORY HISTORY HISTORY HISTORY HISTORY

-  An ice cream brand owned by the British/ Dutch Unilever company

-  Sold as part of the Heartland line of products in most countries

-  Launched in Sweden in January 1989 -  An Upmarket ice cream for existing Nogger brand -  Originally manufactured by Frisko in Denmark -  48 Ice cream flavors -  Was introduced in Manila last 2012

Image of MAGNUM

10% Ice Cream

90% Status Symbol

“CHEAP MAN’S HAAGEN DAZ” “CHEAP MAN’S HAAGEN DAZ”

1st Step 1st Step

Step 1: GET FAMOUS BLOGGERS AND PERSONS (The Elite) FOR MAGNUM  

AMBASSADORS

Liz Uy Tessa Valdez

Erwan Heusaff Georgina

Wilson Solenn Heusaff

Raymond Guitierrez

Rajo Laurel

2nd Step 2nd Step

Step 2: CREATE A PARTY AND UPDATE PEOPLE ON SOCIAL MEDIA  

LAUNCH /PARTY  

Magnum

3rd Step 3rd Step

Step 3: LIKE, FAVORITE, RETWEET, SHARE AND REPLY TO THE POSTS OF OTHERS  

MAGNUM ICE CREAM

AMBASSADORS/ ENDORSERS

 

SOCIAL MEDIA

 

INDIVIDUALS SATISFACTION

/ RATING  REACTION