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Jeanne Hopkins, VP of Marketing, HubSpot presented at MassTLC's marketing analytics summit on 04/26/12
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1
All-in-OneMarketing Software
Search Engine Optimization
Blogging & Social Media
Lead Generation
Email & Automation
Marketing Analytics
Lead Management
Define Your Funnel Stages
Visits
Leads / Inquiries
Marketing Qualified Leads
Sales Qualified Leads
Opportunities
Customers
Visits
Leads
5
White Bread Leads
7
Wheat Bread Leads
Customers by Marketing Source
Computing the Marketing SLA
MQL Type Average Revenue / Customer
MQL to Customer Close %
Value per MQL
Whitepaper $160,000 1.0% $1,600 Webinar $100,000 1.5% $3,000 Online Demo $150,000 2.0% $3,000 Tradeshow $125,000 1.0% $1,250 Contact Sales $110,000 10.0% $11,000
Marketing Dashboards
http://blog.hubspot.com/blog/tabid/6307/bid/14222/The-One-Graph-Marketers-Should-Update-Daily-The-Leads-Waterfall.aspx
Marketing Dashboards
http://blog.hubspot.com/blog/tabid/6307/bid/14222/The-One-Graph-Marketers-Should-Update-Daily-The-Leads-Waterfall.aspx
Sales Dashboards
* Data has been altered from actual HubSpot data for the purposes of this presentation
Sales Dashboards
* Data has been altered from actual HubSpot data for the purposes of this presentation
Sales Dashboards
* Data has been altered from actual HubSpot data for the purposes of this presentation
Sales Dashboards
* Data has been altered from actual HubSpot data for the purposes of this presentation
Sales SLA