Why MyFone is about to revolutionise the mobile content

market!

Massive market• Mobile device personalisation market is

huge and continues to grow rapidly.

• Worldwide ringtone market aloneestimated at £3bn.

• This is despite the fact that less than 20% of European mobile users have ever downloaded any form of multimedia content.

• Majority of the market await breakthrough because:- Marketplace is fragmented (many tiny players)- Little or no user loyalty - Cumbersome/unreliable methods of content download- User resistance to WAP portals (slow, cumbersome, unintuitive)- Users cannot generally preview on their mobile device- “Accidental” subscriptions giving market a bad name

MyFone taps the potential• Free network centric Java application offering

users a jukebox of thousands of pieces of multimedia content.

• Users can preview all content typeson handset over GPRS before purchase!

• Intuitive, fast, easy to use – a world away from a clunky WAP experience!

• Constantly updated content.

• “Send to a Friend” and Tone Quiz options – delivering viral uptake across all networks!

• Easily downloadable via a shortcode, via webor can be pre-installed.

Key User advantages• Always accessible on handset -

no product codes and short codes toremember!

• Try everything on your handset –before you buy!

• Easy to use & intuitive –all menus feel like your normal phone experience!

• Fast and furious –a world away from WAP!

• Constantly updated content - see the top sellers & latest charts!

MyFone in action

Fast and free local Java application

MyFone Main Menu

Easy to navigate menu screen

Use of softkeys and native phone controls

MyFone in action

Ringtones MenuMain Menu Ringtones/Films Menu

click click click

MyFone in actionOn-board character Rick keeps user entertained for the few seconds wait required to download the freepreview

“Free preview” downloading screen

Toni dances whilst the free ringtone preview plays. User must simply click “Buy” to purchase and then click “Confirm” – no more complex product codes and short codes to remember!

“Free preview” play & buy screen

Previewdownloadcompletesclick

“Send to a Friend”

Viral optionsTo send MyFone to a friend simply type in the mobile number of the friend.

Personalised message includes sender’s name to maximise chances of usage.

Content library• Current MyFone content database includes

>5,500 items including:- ringtones, truetones and alert tones- java games- wallpapers

• MyFone also supports these content types:- SMS & MMS alerts/subscriptions- video- caller tones (subject to network integration)

• Partner’s own content can optionally be integrated – or can replace the default data set.

• Users can browse or search the library from the handset – but only content compatible with the handset is ever shown to the user!

MyStuff• MyFone enables subscribers to view all

previous content they have purchased using the MyStuff menu item.

• MyStuff shows all previous purchases –and enables purchased content to be downloaded again for free on request should the user lose their phone or upgrade it!

Phone specific• MyFone is personalised to maximise the

functionality available on the handset.

• Some handsets have memory limitations and only be able to show a limited amount of content.

• Other handsets are not able to support animation.

• However, MyFone delivers the best possible experience possible on each handset.

The opportunity• Omnifone is seeking partnerships for

commercial roll-out of MyFone.

• Omnifone supplies and maintains the white-label version of MyFone at no cost and integrates into network operators.

• Omnifone provides constantly-updated content database of ringtones, wallpapers, games - or can also integrate into partner’s own content library if required!

• Partners are responsible for promoting MyFone to their customers/subscribers.

• Omnifone and partner share net revenues – no license or support fees!.

Partner creative• Omnifone can supply creative for promotion of the co-branded version

of MyFone, including:- Print and direct mail advertising creative- Web and WAP creative- Online advertising creative- TV Creative

• All creative utilise the on-board characters Toni and Rick.

Sample brochure creative

Partner co-branding• MyFone can be installed

following a short code requestfrom users.

• Promotional creative requiresa simple message, such as:

To get MyFone for FREEtext ‘YES’ to 87878.

- MyFone can also bedownloaded onto a phone from a web site or online ad.- Other options include pre-install, WAP and IVR delivery.

• Co-branded version of MyFone can optionally include partner’s branding on start-up screens.

Legislative & security issues• Omnifone is registered with the

Information Commissioner underthe UK Data Protection Act.

• MyFone is an ICSTIS registeredpremium rate content service.

• MyFone is an ICSTIS and UK Data protection Act (DPA) compliant application.

• Back-end systems are also fault-tolerant and fully scalable.

• 24x7x365 service monitoring and management.

Grab the opportunity…• MyFone offers subscribers a better

and more reliable way to review and purchase mobile content.

• MyFone is a revolutionary method of personalising the mobile phone handset.

• MyFone offers partners an easy and repeatable method of generating substantial additional revenues from subscribers.

• MyFone is available for distribution NOW.

“Thank-you”