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WHY CORE MESSAGING MATTERS…AND HOW TO DO IT

PodCamp Toronto: Core Messaging Presentation

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Page 1: PodCamp Toronto: Core Messaging Presentation

WHY CORE MESSAGING MATTERS…AND HOW TO DO IT

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Say What?

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I offer _________________________________________________to

(your offer) ______________________________________________to help them

(client/customer)

___________________________and_________________________.

(benefit) (benefit) I’m different from my competition because_____________________.

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What is Core Messaging?

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What is Core Messaging?

It’s what you sell or your expertise

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What is Core Messaging?

It’s what you sell or your expertise

What’s in it for me?

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What is Core Messaging?

It’s what you sell or your expertise

What’s in it for me?

Why I should care?

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The Core Messaging Pyramid

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Why is it Important?

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What Happens Without It?

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It’s the Foundation

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Competitive Positioning

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How to Find Core Messaging

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Who Are You?

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Who Are You?

What Do You Do?

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Who Are You?

What Do You Do?What Problem Do You Solve?

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Who Are You?

What Do You Do?What Problems Do You Solve?Why not the competition?

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A Blank Slate

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Brainstorm

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Don’t Be Afraid to Ask….

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Embrace the Competition

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Stop, Don’t Do It!

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Stop, Don’t Do It!

- Talk About You

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Stop, Don’t Do It!

- Talk About You- Focus on the Features

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Stop, Don’t Do It!

- Talk About You- Focus on the Features- Tell the Whole Story Right Away

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Boilerplate• Short & Sweet• Clear, Concise• No Grit, No Effort

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At Wave Accounting, our mission is helping you — the small business owner — be more successful.

How? By letting you do your thing. You already have enough to look after, so accounting should never waste your valuable time.

Wave slashes out the time-wasting parts of bookkeeping and accounting. No more manual entry. No more confusing, time-sucking steps. By using smarter tools and game-changing technology, we’re reinventing the way small businesses stay on top of their financial information. The result: No more sleepless nights worrying about the accounting you’ve been avoiding.

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The “Mom Test”

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What’s the Core Messaging? Why are the benefits? Why would I care?

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ACE Bakery is committed to supplying our customers and consumers with the highest quality bakery products using time-honoured European traditions and the finest ingredients, valuing and respecting the contributions of our employees, and supporting the community through our donations to local charitable organizations.

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I offer _________________________________________________to

(your offer) ______________________________________________to help them

(client/customer)

___________________________and_________________________.

(benefit) (benefit) I’m different from my competition because_____________________.

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