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This is a Primary Research in Retail Industry by visiting spencer's Hyper in Trichy.
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RETAIL INDUSTRY
spencer’s Hyper
Piyushree NagraleMBA
BIM, Trichy
spencer’s Address: No-6, Bharthiyar Salai,
Cantonment,Near Junction, Trichy
spencer’s Hyper
• RP Sanjiv Goenka Group • Shaswath Goenka- Youngest Chairman in Retail
Industry• Format- Hypermarket• Date of opening- October 2008• 8 Stores in the South Region ( Erode, Kodaikanal,
Coimbature, Trichy)• Choice of Location- Near Central Bus stand &
Residential area• Trading Area- 11,883 square feet
Product Category
• Food Court• Footwear• Bakery• Personal Care• FMCG Products• Perishable Food Products• Imported goods• Kitchenware• Fruits/Vegetables
In-store Promotions
• Lucky Draw on Basmati Rice•Offered Flight Tickets to the winners•Points on purchase•Discounts on Home grown products
Colgate SectionPond’s Section
Merchandise Sourcing• Distribution Centre- Manikandam location• Frequency- ARS system(Auto Replenishment)• Replenishment- No. of SKU based on store sq ft• Merchandiser will fix MSF (maximum shelf fit) for every SKU based on 3
months trends
• Local Purchases- Direct Supply– Based on margins– Products: Desi Food(snacks), egg, milk, Floor Cleaner, Perishable products, Smart
Choice(Dishwasher) etc.
• Private Brands-– Kept along with the other products– Products: Spencer’s Iodised Salt, Clean Home Dishwasher, Expert Matic
Detergent Powder, Spencer’s Facial Tissues, Perfumed Floor Cleaner.– More offers on In-house brands such as Buy 1 Get 1 Free!!!!– Top Selling Product: Household Cleaner
Private Brands
Private Brands
Private Brands
Other Info
• Delighted shoppers- Married Women (32-35 age group)• Average Ticket size- Rs. 400• Catchment Area- Cantonment, Junction, Kaja malai,
Thilai Nagar, srirangam.• Differentiator- Raw Rice: Quality for Brahmins• Sales Pattern: – Weekdays: Less than expected– Weekends: Huge Response
• Average Sales per SFT: Rs. 650
Trichy Market
• Price Sensitive Market• A+ Customers • Mostly Family• FSM – Biggest Competitors– More product assortment in categories such as
Jewellery, Garments, Kid zone, Food Court.
Current Status
• Out of 14, 3 stores closed before 3 months & 8 were closed recently.
• Reason- below 8000 sq ft.• Plans: Only Hyper concentration• No plans to open more Supermarket in Trichy
T H A N K YO U …