Upload
martypage
View
115
Download
0
Embed Size (px)
Citation preview
RightClickSaveAsBreaking Poland
Breaking Poland - An Introduction
I. Introduction including background on purpose of presentation and artist.
II. Discuss objectives of strategy and USP. III. Discuss plan for UK market discussing existing
market conditions, potential for success and objectives/plan for strategy with timescales.
IV. Discuss plan for Polish market discussing existing market conditions, potential for success and objectives/plan for strategy with timescales.
V. Description of website including information on sales, after sales and order fulfilment.
VI. Budget information.VII. Potential development for future.
Who is RightClickSaveAs?
Introduction
Introduction
• Purpose of presentation.
• Territories to be explored.
• Who is RightClickSaveAs?
USP and Objectives
The Strategy
The Strategy
• The USP - What makes this strategy different and how will this help?
• Objectives - Main of objectives of strategy and how these will be met.
Strategy for the Existing Market
The United Kingdom
The United Kingdom
• Market Conditions
• Potential for commercial success
• Timescale of events
Market Conditions
• Population – 61.1 million• Internet users – 46.7 million• Portable player users – 19.6 million
• Sales - $1,573.8 billion (+1.9% on 2008)• Breakdown: Physical - $1,156.3 billion, Digital - $295 million• Physical units - 119.4 million• Digital singles – 149.7 million, Digital albums – 16.1 million• Piracy rate – 76% of all downloads in 2009 were illegal
• Top indie labels – Bella Union, Cooking Vinyl, Delta, Demon, Dirtee Stank, Domino, MSHK, Naxos, XL Records
Potential for Success
• Chart success of artists like Ellie Goulding, Hurts, Friendly Fires and Foals.
• Around 9000 YouTube video hits.
• Exploiting a niche in the electronic music market.
Timeline
M o n th
A c t iv i t y
January
Marke t re s e arch: d e m ograph ic ne e d s . R e s e arch into: m e rchand is e supplie rs , d is tribution se rvice s
Fe bruary
We bs ite d e s ign, be ta te s ting
March
F inal we bs ite te s ting, ord e ring of in itial allocation of m e rchand is e and album
April
We bs ite launch, Live d ate s in U K
May
S ingle re le ase , rad io and TV appe arance s to prom ote s ingle
June
Polish ass is tance
July
Polish ass is tance
August
E valuation of activitie s , cam paign for se cond s ingle re le ase
S e pte m be r
S e cond s ingle re le ase with supporting rad io and TV appe arance s
O ctobe r
We bs ite re -d e s ign and ne w cam paign for album re le ase
Nove m be r
Album re le ase
D e ce m be r
Album prom otion
Strategy for the Emerging Market
Poland
Poland
• Market Conditions
• Potential for commercial success
• Timescale of events
Market Conditions
• Population – 38.5 million• Internet users – 20 million• Portable player users – 4.4 million
• Sales - $84 million (-3% on 2008, digital sales not included in 2009)• Breakdown: Physical - $79.5 million, Digital - $3.4 million (2008)• Physical units – 10.2 million• Music sales equate to 70.3% share in the music and video market• Piracy rate – 27% (physical rate, internet piracy rate around 20%
higher based on data from P2P and social networking sites)
• Top indie labels – Agora, Fonografika, Metal Mind Production, Reader’s Digest, Sonic
Potential for Success
• Electronic music gets good airplay on Polish radio, with bands such as Hurts featuring high in airplay charts.
• At the Open’er Festival, the 2010 line-up featured similar sounding artists such as Ellie Goulding, Hot Chip, Klaxons and Empire of the Sun.
Timeline
M o n th
A c t iv i t y
January
Marke t re s e arch: be st route s of prom otion, d e m ograph ic acce ss ib ility and ne e d s . R e se arch into: locale s pe cific
re qu ire m e nts , m e rchand is e supplie rs , d is tribution se rvice s
Fe bruary
Marke t re s e arch cont
March
U K ass is tance
April
U K ass is tance
May
We bs ite d e s ign, be ta te s ting
June
F inal we bs ite te s ting, ord e ring of in itial allocation of m e rchand is e and album
July
We bs ite launch, s ingle re le ase , rad io appe arance s and live d ate s prom ote s ingle
August
U K ass is tance
S e pte m be r
E valuation of activitie s
O ctobe r
We bs ite re -d e s ign and ne w cam paign for album re le ase
Nove m be r
Album re le ase
D e ce m be r
Album prom otion
rightclicksaveasband.wordpress.com
The Website
The Website
• Customisation
• What will be sold?
• After Sales Service
• Order Fulfilment
Show Me The Money!
Budget Information
Budget Information
• Budget Sheet
• Cash Flow Sheet
What the Future Holds...
Future Development
Future Development
• Areas for development
• Areas for consideration
Questions