ScreenScape for Single Venues

What is Place-based Media?

Optimizing the use of digital media on screens to cater to a specific audience at a specific place and time.

What is Place-based Media?

Why Place-based Media?

70% of all buying decisions are made at the point-of-sale

- POPAI, The Global Association for Marketing at Retail

Advantages of Place-based Media

Versus Conventional (electronic, print, static)

More targeted, more timely, more engaging, higher conversion rates

Versus WebA better selling opportunity, more timely, more appreciated

The ResultsHigher capture rate, higher conversion rate, more efficient use of marketing $$$, Sales lift

Why Place-based Media?

Not so sales-centric? Place-based media has other applications:

Customer serviceHealth & safetySponsor recognitionLoyaltyEducationEntertainmentInformation

So why isn’t every business using Place-based media?

A number of challenges have kept small & mediums sized businesses from participating.•Expensive•Complex•Content•Fragmented

Enter the world’s first network-centric platform for place-based media

ScreenScape is an online service for engaging audiences in physical places.

The ScreenScape Advantage

By offering both a repository of community-shared content and a pool of targeted sales and marketing opportunities ScreenScape is making place-based media easier and more affordable to deliver.

A “Common” Approach

ScreenScape has created a way for businesses in the same value chain, or in the same community, to standardize the way they share digital marketing content and optimize its use on screens where the public gathers - be it a waiting room, a lobby or a retail store.

So why isn’t every business using Place-based media?

ScreenScape has dramatically reduced the total cost of ownership required to participate in place-based media.

Single Venues: $9.99/mo

Content members: FREE!

So why isn’t every business using Place-based media?

You can use a simple industry standard PC to operate a ScreenScape-display

ScreenScape is an online service that you never have to upgrade.

If you can use facebook you’ll have no problem using ScreenScape!

So why isn’t every business using Place-based media?

“Many hands make light work”

ScreenScape offers a repository of community-shared content and supports YouTube, Twitter, foursquare and other online sources of content.

You can set up your own custom-branded display, draw from some dynamic sources of online content, and get back to work. ScreenScape will act as your silent salesman!

So why isn’t every business using Place-based media?

The ScreenScape Community represents a pool of targeted sales and marketing opportunities.

ScreenScape can help brands reach their customers more effectively and it can help local businesses collaborate.

3 kinds of value

1. Sell. Use a ScreenScape Display to engage audiences in your venue. – Boost sales

2. Promote. Partner with members of the ScreenScape Community to engage audiences in other venues. – Bring more business your way

3. Monetize. Partner with members of the ScreenScape Community to sell ad space. – A found source of new revenue

Who’s using ScreenScape?

• Local, national and international brands

• Accelerating pace of adoption

• Over a dozen vertical industries including Automotive, Civic, Education, Healthcare, Entertainment, Events, Food & Drink, Hospitality, Recreation, Retail and Tourism

Browse our members at screenscape.net

The ScreenScape Community

In just twenty four months ScreenScape has attracted more than 2000 customers*.

* November 2011

Organizations large & small

How do I get started?

1. Sign up at http://screenscape.net2. Visit http://support.screenscape.net for help

in setting up your computer and display3. Browse the ScreenScape Community for

content and potential marketing partners!