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Presentation by Bob Northey, Social Traders to Social Enterprise Network (Cornwall) on 8 June 2010 in Truro, Cornwall
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Social Media: as a marketing tool
Presentation to Social Enterprise Network (Cornwall)
Bob Northey, Social Traders
A short introduction
Social Media: as a marketing tool
The Marketing Context
• Product/Service
• Identifier /USP
• Publics
• Promotion
Social Media: as a marketing tool
What is Social media? Wiki: Social media uses internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).
Social media is designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.
It’s how people engage, participate and share online
Social Media: as a marketing tool
Social Media is a rapidly growing multi-billion dollar industry with a vast array of products most of which are free to use.
Social Media: as a marketing tool
What’s the range of Social media?
1.Blogs2.Micro-Blogs3.Social Networks4.Social Bookmarking5.Slideshow, Document, Video and Photo Sharing
6. Audio Podcasting / Video Podcasting
7. Wiki Sites8. Forums9. Instant Messaging10. Virtual Events
Also known as Web 2.0
Social Media: as a marketing tool
Do you use Social media? Social media is used for both personal and business use and is accessed through the web.
Social Media: as a marketing tool
Do I really need this?
Social media is the latest addition to the marketing toolkit, but only a detailed analysis of your market will determine your choice of social media tools.
Analyse your ‘publics’
Customers? Supporters? Funders? Competitors? Others?
Social Media: as a marketing tool
Why use Social media?
Marketing: Promote your business?
Sales: Gain new business?
Engagement: Increase customer loyalty?
Research: Identify trends / niches?
PR: Manage your reputation?
Management: Improve collaboration?
Social Media: as a marketing toolCreating a social media plan
Social Media: as a marketing tool
Social Media: as a marketing tool
Set up accounts with SM services
How to use Social Media?
www.facebook.com
www.linkedin.com
www.twitter.com
www.slideshare.net
Social Media: as a marketing tool
Is social media for you?
• Attend a social media workshop
• Arrange a social media consultancy
Contact:
Email: [email protected]
LinkedIn: http://uk.linkedin.com/in/bobnorthey
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