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Social media in the web 2.0 era

Clo Willaerts

Kortrijk, 25 May 2007

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That web 2.0 slide

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How it works

1. Innovative idea gives birth to a service

2. People can use this service free of charge

3. Overnight popularity

4. Big bubble?

5. Business model?

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Web 2.0 logos(more at Ludwig Gatzke’s Flickr)

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2006: Google buys Youtube

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2006: Time magazine person of the year

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Wisdom of the crowds

http://headrush.typepad.com/creating_passionate_users/2007/week1/index.html

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Mash-ups & worlds for browsers

http://static.agfa.com/switchtoc3.com/www/elsschot/index.html

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Beyond the buzzwords

1. The one percent rule

2. Identity: 2 recent examples

3. RSS feeds vs copyright

4. The mobile web and designing for small screens

5. Internet as an archive

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1. The one percent rule

Video generation (uploading)

Video distribution

Belgian Internet

Population

10%

61%

85%Video consumption

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2. Identity

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2. Identity

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2. Identity: 2 recent examples

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3. RSS feeds vs copyright

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4. The mobile web and designing for small screens

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5. Internet as an archive

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Thank you

Questions?

www.bnox.be