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Presented at the e-nnovation conference, Poznan, Poland (24/9/2010)
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Nikos Anagnostou Social Shopping 1 h3p://scicada.com
Social Shopping Nikos Anagnostou
Scicada
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Now What?
Look at the basics
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Why
What
Where When
How
Shopper: decisions, decisions, decisions
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Why?
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Six biases
Source: Psychology of Social Shopping PresentaJon, Paul Marsden, Social Commerce Today
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What?
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Where?
Online Merchant Site Social Network Third party site
Offline In Shop Around Shop City Level
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When?
Product Lifecycle
Discounts Period
Special Deals
Shopping Seasons
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How?
Cash or Credit Financing Coupons and Loyalty points
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Shopping
CommuniJes
Deals
Aggregators
Reward
Systems
Group Sales
Sites Recommend.
Networks
Review
Networks
Shopping
Search
Shopping Facilitators: the helping hand
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Shopping Communities - www
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Shopping Communities - mobile
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Deals & Deals Aggregators
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Reward Systems
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Group Sales
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Reward Systems
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Recommendation Networks
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Review Networks
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Shopping Search
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• Social Networks • Shopping CommuniJes Why • Shopping CommuniJes • RecommendaJon networks, Review Networks • Shopping Search What
• Deals Aggregators • Group Buying When • Group Buying • Shopping CommuniJes Where • Deals Aggregators • Reward Systems How
Decision making facilitated
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So, what tools is the Merchant left with?
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Community Features
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Shopping Widgets
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Shopping inside Social Networks
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Review Features
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Recommendations Features
I. Personalized recommendaJon II. Social recommendaJon III. Item recommendaJon IV. A combinaJon of the above
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Build a web of trusted peers
Achieve Network Effect for its users
Expand reach and internalize sociality
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Questions?