Mohd HarisPM/2014/407NIPER, Hyderabad

Social causes & Social shopping

• Shopping to support a cause is known as “cause-related marketing.”

• To build brand loyalty and to set themselves apart, many companies link a product to a cause to let their customers know they are concerned corporate citizens – that they stand for something more than just the bottom line.

• Common cause-related marketing activities include agreements by the company to donate a percentage of the purchase price for a product to charity, advertising and promotion of a common message, product licensing, endorsement, and product certification by a charity.

Shopping for a cause:

• Cause-related marketing campaigns have helped to increase public awareness and raise millions of dollars for hundreds of worthy causes such as breast cancer and HIV AIDS.

• It has also provided corporations, consumers and employees with a sense of purpose that their decisions can make a difference.

• However, the best way to support is by direct contribution.

• There are a number of companies providing these services

Does it HELP??

• The companies mostly, negotiate with the retailers to receive a percentage of each purchase in addition to the charitable donation. "If the user gets 5 percent from a retailer to give to charity, it may get 2 percent on top of that, for example,“

• It doesn't sound like much, but it can add up when millions of users participate.

• ‘Shopkick’ gave the American Red Cross a check for $100,000 for rewards generated by users.

How it works?

TOP SOCIALLY CONSCIOUS PLACES TO SHOP ONLINE

SITES Difference made

iGive.com Since the site was launched, members have raised more than $350,000 for good causes.

Ethicalshopper.com

Purchases might not be earning money for charity, but by buying organic foods and eco-friendly bags and cleaning supplies, doing part to help the environment.

Schoolpop instead of choosing a cause, you select a school. Every time you shop, merchants give as much as 20% of the purchase price to the school.

GreaterGood.com

This site guarantees that each worthwhile organization receives at least 5% of the fees merchants pay for the shoppers referred by GreaterGood.com sites.

Different Companies

• Simply shop for what you need, and earn valuable Shoppers Optimum Points 

• Once you’ve accumulated points you can donate your points to the participating charity of your choice.

ShoppersDrugMart.ca