Top 10 Taxi Advertising Companies in the World

Taxi advertising is a method of outdoor advertising where the ads are placed on the taxis. Taxi advertisements attracts more attention and ensures the message is conveyed to the people across the city. There is no limit to space which can be used for advertisement, this means you can place ads on the sides, rooftop as well as inside of the taxis.

Here is a list of top 10 taxi advertisement companies that did a great work with taxi advertisements:

1. UBIQUITOUS: This is a London based taxi advertising company that offers excellent taxi advertisement services and has helped a number of clients achieve their goals. Ubiquitous has worked for renowned brands like L’Oreal, Microsoft, Vodafone and many more.

CabConnect was launched by Ubiquitous which is considered to be the most significant taxi advertising innovation in the industry yet.

2. Clear Vision Advertisement: Established in 2009, Clear Vision Advertisement is a leading taxi advertising agency in New York. The agency takes pride in catering to the advertising needs of clients that range from top fortune 500 companies and mom & pop shops.

Clear Vision Advertisement offers its services to clients like McDonald’s, Smirnoff, Abu Dhabi Tourism, to name some. The agency helped McDonald’s to popularise it Late Night Menu by placing ads on 125 cabs and spread the message to the mass.

3. Clyde Taxi Advertising: Established in 1999, this agency offers taxi advertisement services throughout UK. Taxi advertisement formats include full digital wraps, tip-up seat advertising, branded receipt pads, mega side wraps, super-side advertising and leaflet dispensers.

Clyde Taxi Advertising helped Adidas to promote their newly released Adidas F50 football boot that was available for purchase at Greaves Sport in Edinburg or Glasgow.

4. London Taxi Advertising: This is UK’s leading taxi advertisement agencies and they offer wide range of Taxi media & formats to ensure the brands and their message reach the right segment of people.

London taxi Advertisement helped Crabtree & Evelyn with their outdoor campaign during Christmas. The full livery taxis no doubt made a strong presence on the streets of Paris and had a great impact on the people before they started shopping for Christmas.

5. BrightMove Media: This agency is the leader in digital out of home advertising services and operates in London, the UAE and Germany. BrightMove Media promotes various brands through real-time digital rooftop screens put up on London black taxis. This ensure maximum visibility and maximum reach.

BrightMove Media takes pride to be part of the Cadbury’s 2014 Out of Home campaign that promoted the famous Creme Egg. Strap lines ‘”Here for a Good Time” and “So many Eggs so little Time” were displayed on top of many black taxis and the campaign saw great success.

6. Cabrand: Cabrand is a leading outdoor advertising agency in Kolkata, India and they specialise in taxi advertising. Cabrand has helped a number of Indian brands improve their brand awareness through taxi advertising.

Cabrand helped Hiland Group with promoting their new venture Hiland Greens and the response was amazing.

7. VeriFone Digital Network: This taxi advertising agency offers both traditional and digital taxi advertising services. VeriFone Digital Network has helped a number of brands popularise their services/ products through taxi advertising.

American Airlines joined hands with VNET to raise their brand awareness. 40 Liveried cabsand 1500 taxis with digital advertising were used to make people aware of the passengers. VeriFone Digital Network served other clients like Samsung, Amex, Aldo, etc.

8. Blue Line Media: This is an US based advertising company that provides transit advertising, taxi branding, and mobile media services in 300 cities across the country. Their clientele includes famous names like PETA and NASA.

9. Mobile Media Taxi Advertising: Claiming to be “Florida’s largest taxi advertising provider”, Mobile Media Advertising is a one stop shop for a wide range of mobile and taxi

advertising services in and around Florida. The company has helped many businesses gain exposure and visibility in their target markets efficiently yet cost-effectively through well-crafted ad campaigns.

10. The Ad Media: This taxi advertising agency offers taxi top advertising at the most reasonable rates. The advertising campaigns run by The Ad Media produce high impressions and helps various brands improve their brand visibility and brand awareness.

6 Notable Taxi Campaigns From Around the World

Taxi advertisements or taxi branding has become a popular form of advertising in the recent years and many brands across the globe have taken advantage of taxi branding. Not only were they able to improve their branding, they were also able to reach out to their targeted audience and engage them in unique ways. Here are 6 notable taxi campaign that garnered great results for the specific brands.

1. Samsung’s Taxi Campaign – Robbie Williams Take the Crown Tour Campaign

In this campaign, Samsung engaged 60 black taxis and covered all the eight digital ad spots with the ads. The content displayed the up and coming tour and urged all the viewers to enter the competition on Facebook and Twitter. Entering the content could win them a chance to meet Robbie Williams or win tickets. The campaign was a great success.

Samsung got over 1,000,000 ‘Page Likes’ During the campaign, the Facebook Page got 109,442 new ‘Likes’ 2,769 tweets about the campaign got 1,684 re-tweets 676 tweeters uploaded photos of the ad covered taxis

2. Cath Kidston Campaign – New Flagship Store Launch

Cath Kidston covered 8 unique taxis in variety of Cath Kidston signature prints. The taxis were hidden under huge gift boxes in Marble Arc. By 8 am there was a huge crowd gather near the site. After a countdown as the gift box opened to revel two beautifully decorated

Cath Kidston taxis. The taxis then drove to the new store to be launched. Once they reached the destination, the taxis were available for any onward journeys to VIP guests.

This campaign created a lot of excitement among the passers-by and became the talk of the town.

3. Levis Campaign– Make Our Mark

This taxi campaign from Levis engaged the viewers and asked them to “Make Our Mark” by answering 4 questions.

Who are you? What moves you? What’s your approach? What’s your dream?

The aim of the campaign was to share the brand heritage and engage customers to share their personal stories. As a result huge amounts of photos, tweets, and short-form URLs poured in, which were visible on social media and on a dedicated URL on Levi’s website.

400 taxis with advertisements on the top drove mass awareness for the #makeourmark social campaign during the Fashion Week in New York.

This taxi campaign was noted because it helped taxi travellers create content for the brand which helped in improving its brand value.

4. LivingSocial Campaign

LivingSocial is D.C based daily deals company that came up with an innovative idea to engage people and make them aware of the deals offered. The campaign used a London Cab that was fully branded with the Logos of LivingSocial. To make it more interesting, the passengers who boarded the taxi were asked whether they were willing to continue with their own journey or roll the dice and be sent to a secret destination where they could try out one of the daily deals available on the website.

While many were reluctant, many passengers chose to be driven to the mysterious destination and had a great time doing the activities. The campaign was smart since it urged people use their deals and get advantage of the free words of mouth marketing through referrals.

5. St. Kitts-Nevis Taxi Campaign

The tourism authorities of St Kitts and Nevis launched a taxi branding campaign which featured a London taxi with the feel of the warmth and colours of the two islands. This was a 12 month branding campaign hosted in partnership with the London Taxi Advertising.

The London Black Cab enjoys a special heritage and this is what gave momentum to the campaign.

6. Kate Spade New York Campaign

170 London black taxis were showcased the products from Kate Spade. Both sides of the taxis were covered with advertisement material which extended to tip seats and pink receipts for passengers.

The aim was to increase the reach in London and improve the footfall in the three leading stores in Covent Garden, Westfield and Sloane Square. This campaign was run by the brand in collaboration with Ubiquitous in 2012. This raised a lot of awareness for the brand and improved sales.

Popular Taxi Advertising Formats in Different Countries

Competition among businesses is on the rise and the traditional ways of advertising have become saturated. People no more show interest in billboards or banners, no matter how interesting they are. TV adverts can be helpful to spread awareness and the business message, but they are too expensive.

So what does one to do reach the target audience to improve brand awareness within budget? Transit ads are perfect for such situations, since they are effective and cheaper than many other forms of traditional advertising. Talking about transit ads, taxi advertisement is the most popular and most efficient form of outdoor advertising, since taxi ply across the length and width of a city, thus your message reaches every corner of the city.

The benefits of taxi advertisements are many and brands which have used taxi advertisement have seen the advantages. So if you are considering this form of advertising for your business, here are the most popular taxi advertising formats that you can choose from.

LiveriesThis is the ideal form of taxi advertisement and offer better impact on the viewers. The entire taxi (the exterior) is covered with your branding – this means the sides, rear, bonnet,

rear window, back and the roof top will be covered with advertisement. Taxi liveries allow you to fully brand a taxi with your advertisement.

Super SidesSuperSide advertisement allows you to advertise your brand on both sides of the taxi and this the most cost effective way of promoting your business. With SuperSide advertising, you are able to take advantage of the eye level platform that boosts visibility and provides better impact. To get maximum benefit create appealing ads and see how your brand loyalty improves.

Rear Window AdvertisingThis format of taxi advertising allows you to utilize the rear window for promoting your products/ services. Most rear window ads are visible inside as well as outside, so the people walking on roads can see the ads along with the passengers sitting inside. Rear window ads are an effective way of promoting your brand without impairing the driver’s visibility through the rear window.

TipSeatsTip seats ads are a form of interior advertisement. This is an amazing way of attracting the attention of taxi passengers. With an estimated time of 25 minutes per rise, there is enough time to grab the attention of the people and allowing them to do a desired action – phone call, registering, etc. Most people travelling in taxis are business people or belong to the affluent class, so tip seats ads allow you to target a special segment of people.

People travelling comfortably in a taxi will have an opportunity to go through the information and details placed in front of them rather than people walking on roads. This format of ads also enables you to engage your target audience in innovative ways.

A number of taxi advertisement formats are offered by the various taxi advertisement companies and you are free to choose the one that suits your needs the best. Use taxi advertisement and promote your brand in the most cost-effective and impactful way.

5 Benefits of Transit Branding Over Static OOH Advertising

There has been a huge shift in the way brands are reaching their targeted audience. Transit ads is the form of advertising that allows brands to place their ads on moving objects– like taxis, buses, trucks, etc. so that they can reach audience of all age groups and economic backgrounds. In simple words, if you are looking for ways to reach people from all walks of life, you should consider transit ads.

Downsides of Static OOH Advertising

It is true that some of the most creative and innovative form of advertisement can be seen outside your home and static out-of-home (OOH) advertising has been popular for a very long time. But there are certain limitations with static OOH in terms of ‘reach’. There are some major downsides of static OOH which are:

You can target only a specific area. With static OOH ads you cannot focus on a specific target market This form of outdoor advertisement is mostly very expensive and many small

businesses will not be able to afford it. This type of outdoor advertisements can be easily overlooked. Messages on static OOHs must be very concise since it will be visible to a person for

a very short period of time, say about 2 to 3 seconds. Since such ads are mostly viewed by people driving on the roads, it becomes difficult for them to read the ads. Images work well but you have to be very creative to give out the message via images.

Most of the static OOH advertising companies want their clients to involve in long-term commitments, since it takes a lot of hassles to change the billboard ads frequently.

Why Choose Transit Ads over Static OOHs?

Transit branding is gaining popularity as a fast pace and the benefits are myriad compared to static OOH. Visibility of your advertisement is higher with transit branding since your ads are on the move and many people (from various backgrounds) will be able to view it.

Here are a few 5 benefits of using transit branding over Static OOH advertising:

1. Better Reach

Transit ads are viewed by millions of people travelling on the roads and therefore offer better visibility and exposure to brands. For instance, nearly 30,000 taxis ply on Kolkata’s streets and more than 1,000 passengers travel in a taxi every month. This means your can potentially reach over 600 lacs passenger every month, if we consider an average taxi makes 25-30 trips with an average of 2 passengers per trip.

2. Helps in Brand Building through High Impact

Transit ads help in brand building through prolonged exposure of large, creative displays along with the advertiser’s name. Unlike TV and radio ads, you can’t put them off. Transit ads involve eye catching images and messages, so it leaves a lasting impression on the viewers.

3. Repetitive Ads

There are hundreds and thousands of public transport plying everyday on the Indian roads, so placing ads on them means you generate more daily impressions than static ads. So people can view your ads repetitively creating a permanent impression on their minds about a specific brand.

4. Transit Ads Flexibility of Ad Size and Location

You can place ads of any size on the local transports and place it anywhere you wish to – on top, on the sides, on the rear – anywhere!

5. Cost Effective Advertisement Option

Transit ads are much cheaper than any other form of outdoor ads.

So if you are looking for ways to increase the visibility and awareness of your brand, consider placing innovative and creative transit ads for more effective outcomes.