@billswallow

The content strategy of things

Bill Swallow Scriptorium Publishing Flickr:  JD  Hancock

About the presenter❖ Bill Swallow

❖ Communication, Rensselaer Polytechnic Institute

❖ Technical Consultant, Scriptorium

❖ Content strategy analysis, implementation, localization

@billswallow

Content strategy

@billswallow

Flickr:  ºNit  Soto

The  planning  for  and  governance  of  the  content  

lifecycle.

The Internet of Things

@billswallow

Flickr:  avrene

Connecting  devices  and  software  to  

provide  greater  value.

The content strategy of things

@billswallow

The  planning  for  and  governance  of  

connected  content  to  provide  greater  value.

Flickr:  Cast  a  Line

Planning is essential

@billswallow

Flickr:  pierret_christian

Hierarchy of content needs

@billswallow

Intelligent

Connected

Appropriate

Accurate

Available

Hierarchy of content needs

@billswallow

Intelligent

Connected

Appropriate

Accurate

Available

Minimally    viable

Hierarchy of content needs

@billswallow

Intelligent

Connected

Appropriate

Accurate

Available

Supports  the    Internet    of  Things

Intelligent content

@billswallow

Flickr:  Markus  Grossalber

Intelligent content❖ Structurally rich ❖ Semantically rich ❖ Reusable ❖ Reconfigurable ❖ Adaptable

@billswallow

Model: SNOMED CT❖ Semantically rich controlled

clinical vocabulary ❖ Concepts include terms, synonyms

and translations ❖ Specific, accurate, and relevant

@billswallow

Flickr:  phalinn

SNOMED CT

@billswallow

Concept  unique  ID

Descriptions  •Fully  Specified  Name  (FSN)  •synonyms

1  preferred #  acceptable

Relationships  •“is  a”  relationship  •attribute  relationship

>=1  “is  a” #  attributes

Internet of things

@billswallow

Concept  unique  ID

System  1

Descriptions

Relationships

System  2

Descriptions

Relationships

Human

Descriptions

Relationships

Content delivery today

@billswallow

wikimedia:  Jan  Pruchawikimedia:  Zzubnik

wikimedia:  JusWnhu12wikimedia:  Frmorrison

wikimedia:  Frmorrison

wikimedia:  Samsung  Belgium

wikimedia:  Pebble  Technology

wikimedia:  Johannes  Jansson/norden.org

Separation of form and content

@billswallow

Content  semantically  tagged

Print  styles  

postscript  instruction

Other  styles  markup

Tablet  styles  

tablet  css

Web  styles  web  css

Mobile  styles  

mobile  css

One size does not fit all

@billswallow

Flickr:  sfllaw

Basic content model

@billswallow

Content  ID:  00001

Name

Short  Name

Function

Meaning

Description

How  to  use

Related  Information

Governance

@billswallow

Flickr:  steakpinball

Planning your strategy

@billswallow

Flickr:  Brian  ⚓  Hillegas

Begin at the end

@billswallow

Flickr:  Andrew_D_Hurley

One source, multiple outputs

@billswallow

Flickr:  HJ  Media  Studios

Make the connections

@billswallow

Flickr:  You  As  A  Machine

Strategy governance

@billswallow

Flickr:  You  As  A  Machine

The value of connectivity

@billswallow

@sarahokeefe

Questions?