The Next Big Things of E-commerce In 2016storify.com/vaughnpaul/the-next-big-things-of-e-commerce-in-2016

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Next Big Things Of E-Commerce In 2016

2. The mobile era has begun and it is growing at a lightning speed. The advent of smart phone at affordableprices made them universally sought after. Recent research indicates that 50.3%of e-commerce traffic is viamobile smart phones. Mobile e-commerce is undisputed and is the default way that people shop online. Now-a-days smart phone address every utility and most of the tasks are executed at the touch of a button. E-commerce developers build responsive e-commerce web applications for seamless access of websites.

The next big things of e-commerce are:

1. Mobile Dominance2. Video Marketing3. Content Marketing

Mobile Dominance

Mobile E-commerce emerged as a global explosion with its international reach. The technologicaladvancements in internet’s growth, availability to every nook and corner of the world, its speed, andbandwidth took the e-commerce transactions to a new level. The year 2016 is an era of mobile dominationwhere half of the E-commerce transactions are performed with mobile devices.

Desktop E-commerce transactions are fast diminishing. The concept of everywhere-anywhere internet madeconsumers shop with their mobile hand-sets. Investors are directly making a mobile-based app for buyingand selling of goods, instead of developing a desktop application. Consumer has access to numerous buying

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opportunities and those can be easily reached with mobiles phones, as they are handy.

Video Marketing

A visual has more impact on human eye than sound. A video leaves an almost indelible memory of the viewer.As such enterprises will increasingly focus on Video marketing as a sure shot successful tool for gainingbrand-recognition for product or service. It is the next big thing for marketing the business online. Videoengages more audience and makes them stay on to the visuals. A well-made video encourages users to thinkabout the product.

Video Marketing :Advantages

• Grab public attention and is one of the powerful ways to build a relationship with your customers.• Your website gains more mileage if a video is added to its main page.• Get double-click through rates using videos in email-marketing.• Audiences are highly engaged to video content when compared to other types of online marketing.• A video can impact a visitor’s buying decision and can convert them into a customer.• A product or service can be explained in detail via a video.• As estimated by Dr. James Mc Qvivey, a leading analyst of digital disruption, a one minute of video is equalto 1.8 million words.

Content Marketing

The world of the Internet runs on content. Content in the form of text is the key pillar of world wide web. Theart of communicating and marketing with valuable,consistent product/service information with web visitors inthe form of text is known as content marketing. The main agenda of content marketing is to retaincustomers by implementing diverse content marketing strategies on various social media platforms topromote the products/services.

Quality content plays a major role, regardless of the type of marketing strategies you use. As Google is themajor search engine world-wide, it boosts your site traffic if consistently good content marketing techniquesare used.

Methods and Advantages:

• Publishing content in various forms such as a blog , article submission, image submission and infographicsubmission.• Get rewards for your businesses for publishing quality content by Search engines-SEO• For PPC to work effectively, you may require great content.• A successful content marketing strategies are the key to increasing PR rates.• A highly creative and attractive promotional content can make a good lead generation.

3. E-commerce, the current-day driving force of retail sales can use the above strategies on their websites toimprove user-engagement and drive them towards buying their products/services.+

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