F I R S T M I N D

S E C O N D M I N DDefines 90% of our

buying behaviour

First Mind: • Conscious Mind

• Rational

• Intelligence

• Logical

• Reasonable

• Awareness

• Judgmental

• Linear

• Gatekeeper

• Lacks Power

Second Mind: • Subconscious Mind

• Irrational

• Imagination

• Illogical

• Unreasonable

• Unaware

• Non-Judgmental

• Circular

• Indifferent

• Powerful

Defines 10% of our

buying behaviour

F I R S T M I N D

S E C O N D M I N D

Majority of communication is

rejected by the Gatekeeper

C O M M U N I C A T I O N

C O M M U N I C A T I O N

F I R S T M I N D

S E C O N D M I N D

Your Brand Must bypass

the Gatekeeper & resonate

with your consumers

Subconscious Perception

Majority of communication is

rejected by the Gatekeeper

Your

Brand

Story

B R A N D

H O T S P O T

P O S I T I O N I N G &

C O M M U N I C A T I O N

The 2nd Mind Delivers the

Brands Subconscious Hotspot

How can the Brand Hotspot help you?

• Your Business

– Strategy

– Change Management and

Transformation Programs

– Industry Analysis

• Your Staff

– Culture

– Internal Communication

– Induction Programs

– Performance Management

– Behavioural Alignment

– Touch Point Management

– Heck -- even your safety program

• Your Brand

– Strategy and Positioning

– Competitive Analysis

– Customer Analysis and Management

– Logo design and Corporate CI

– Your Brand Environment

– Activation and Engagement Strategies

– Communication

– Audit

– Measurement

– Reputation Management

– And so on

• To anything else you need!

Pretty much anything to do with your business from ...

Why? Because you are measuring and controlling how people

think, feel and behave around your brand and your business!