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TWTRCON NY 2010 Case Study: Real Time Information, Instant Decision-Making How data processing and analytics are changing business models, from capital markets to eCommerce Mark Palmer, CEO, StreamBase Systems
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Twitter for Business | Hilton New York | June 14, 2010
Anchor SponsorsCo-located with
@twtrcon#twtrcon
twtrcon.comsocialmediaatwork.com
Twitter for Business | Hilton New York | June 14, 2010
Anchor SponsorsCo-located with
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Twitter for Business | Hilton New York | June 14, 2010
Anchor SponsorsCo-located with
Case Study: Real-Time Information, Instant Decision-Making
• Mark Palmer, CEO, StreamBase Systems | @mrkwpalmer
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Mark Palmer, CEO
Case Study: Real Time Information, Instant Decision-Making
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StreamBase Complex Event Processing (CEP) - data management for
streaming information
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Networking, the Internet, and wireless communications have caused the amount of streaming data
in the world to explode. Twitter transmits 1.6 million tweets an hour
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But most existing business systems look at what happened in the past...
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The history of streaming business data
1990-2000: Real time market data – Reuters, Bloomberg
1998: Web click streams
2002: Health Care (digitized bed side equipment)
2004: RFID (real-time casinos)
2004: Elementized news feeds – Dow Jones, Reuters
2009: Twitter
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Stream Processing looks at what’s happening now so that you can
respond (before the opportunity, or threat, has gone)
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Real Time Data Processing at Work
CEP: Recognized as 1 of 26 Most Innovative Technologies in the World in 2010
• Invented ~ 2000 at MIT, Cambridge University, Stanford• Can Process millions of events a second and make sub-millisecond
decisions
Commercial Applications in Finance, Intelligence, and Web• Dominant use of CEP in financial services• Federal government: defense and intelligence agencies• General CEP applications – telecom, monitoring, fraud detection
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Automated, intelligent
trading and regulation on Wall Street
Sentiment analysis
Circuit breakers
Exchange communication
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The U.S. National Security Agency uses CEP to monitor our homeland
security and proactively act on threats
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Static Data Processing: “When was the price of MSFT below its trailing 5 minute moving average yesterday?”
time
Real Time Data Processing: “What equities are below their trailing 5 minute VWAP right now and what should I trade right now.”
Stream ProcessingTurning Data Processing on its Head
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trade
Stream processing powers innovation through simplicity
“We modify the behavior of our trading system every day.”
- StreamBase customer PhaseCapital
- StreamBase customer Kairos
“We developed in 4 months what would have taken 4 years.”
f(x)
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What new real-time analytics might be possible?
What macro-market sentiment analysis could you find useful in real-time?
What defensive measures could be made better with Twitter-based circuit breakers?
Twitter for Business | Hilton New York | June 14, 2010
Anchor SponsorsCo-located with
@twtrcon#twtrcon
twtrcon.comsocialmediaatwork.com