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SalesTweets: How to Boost Sales via Smart ChirpsInstructor: Pattie Simone, Founder, WomenCentric.net |@PattieSimone | @BizActivistWhy SalesTweets? Twitter is an amazing promotional tool that can lead to significant brand reach and new sales. National brands and newbies alike have generated buzz and revenue streams through creative chirps, using a range of offers, But how can a time-strapped small business owner tap into Twitter as a sales vehicle? What strategies and campaigns should be pursued? How do you establish manageable processes that provide sensible ROI for your time and/or outside talent investment?What You’ll Learn: This workshop will cover several SalesTweets success stories of national brands and small entrepreneurs, as well as how to develop winning campaigns. You’ll learn how to plan a campaign and word creative, engaging tweets, why you need to test different kinds of offers & deadlines, and the best way to connect with thought leaders and influencers. Find out why SalesTweets can also positively affect your Search Engine rankings and how to create authentic SalesTweets that resonate with your target markets. We’ll also cover some Twitter campaign management and engagement measurement tools, like Hootsuite and Twaiter.
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Hotel Nikko San Francisco | November 18, 2010
Anchor Sponsors
Workshop: SalesTweets: How to Boost Sales via Smart Chirps
Instructor:
• Pattie Simone, Founder, WomenCentric.net |@PattieSimone| @BizActivist
Hotel Nikko San Francisco | November 18, 2010
Anchor Sponsors
Thank You to Our SponsorsANCHOR SPONSORS
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Hotel Nikko San Francisco | November 18, 2010
Anchor Sponsors
Thank You to Our PartnersRESEARCH PARTNER COMMUNICATIONS
PARTNERMIX TWEET PARTNER
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ASSOCIATION PARTNERS
MEDIA AND OUTREACH PARTNERS
How to Boost Sales…via Smart Chirps
Presented by Pattie SimoneViral Activist
WomenCentric.net
Types of Relationships(which do you want?)
Social vs Traditional Engagement via Search
December 2008 -
Dell monetizes Twitter use - announces cool 1 million+ earnings from Dell Outlet Twitter feed
Dell’s Simple & Effective Process
Chirp Tweak
Enhanced Results From…
• Finding the right tone• Tweeting with the right frequency• Testing different offers (between 15-30% off)• Adding deadlines to create urgency• Developing custom Twitter landing pages
Taking Twitter to the Streets = $$$
StreetSweets Story…
• Passionate adoption of social media• Knowledge of audience & their expectations• Mixing fun & fab food promos via 140
characters
Not sure of % of sales/specific monetization, but…
• StreetSweets 1st
upscale street vendorin NYC to get ZagatsRating
•Bloggers pick up & share Tweets
•Twitter boosts B-to-B eventbusiness in BIG way….FoodNetwork, Capitol One, etc.
•GREAT Media engagement tool
“We’ve got 3000
cupcakes to give away in
2 days
“We’ve got 3000
cupcakes to give away in
2 days
Come & get one of 1000 cups of free hot cider!
Come & get one of 1000 cups of free hot cider!
Sales Chirps Monetized …
Small Business Twitter Sales Success Story
Company Specs: Marketing Consultancy in NCFocus: Integration of marketing & customer relationship care
Before Twitter: primarily serving direct marketing clients
After Twitter: Business up 20% - client base expanded to non-profits & diverse industries
Blueprint to SuccessfulSales Chirps• Initially thought Twitter was “silly”• Monitor conversations, Tweeting blog posts• Got serious Jan ‘09 – focus on conversation
with ZERO self-promotion• Studied people’s passive/aggressive behavior,
“I’m in the green room…” subliminal info• April ‘09 created #WECETip – 7 days a week
tips, experimented with scheduled content
Wilson & Ennis TwitterTips• Tweets during weekdays / 5 hours a week• Mix of shared content & conversations (RT, links
to great info, interesting news)• Using Twitter to reconnect with old peers• Focus on her community, not chasing Twitterati• No offers or special deals used• Occasional promotion of info products $29-99• Added perk: Twitter boosts sales via SEO
Twitter & SEO - Supersized Sales
• Broadens your community/brand exposure
• Drives pre-qualified leads to your door• Watch your bounce rate, tweak messages• Great content no “poofery” can lead to
significant Retweets & traffic with lower bounce rate!
SALES-DRIVING Tweets DELL - 30% off any Outlet XPS One all-in-one PC! Enter code at checkout: NPZ2DD16C20BCR - http://tinyurl.com/6z8f3s - Expires 10/21 11:53 AM Oct 20th, 2008 from web
OFFER
NO OFFER
Sales-Generating Chirps can include…
-Broadcasts sporting your brand personality-exclusive Offers/Coupons-geo-targeted Offers-interesting info/trivia-contest, product, service news-responding/rewarding beefs & kudos
Creative SalesTweets could feature video, pix & promos …
Share Conference & Industry News
Insight from Top Thought Leaders!
A pinch of personal promos
Winning Campaigns begin with advance planning!
• It’s NOT about selling• Outline your objectives• Develop your strategy• Listen & Learn• Participate with consistency• Keep things Fresh• Be an educator & an expert• Use Twitter as part of an integrated action plan
Bottom line: you can adapt your efforts to fit your goals & see success!
Smart Sales Tweet Tips
• Anticipate audience needs• Be valuable & you will attract the right audience (s)• Be creative & have fun• Pace your efforts, relationships take time to build• Tweak as needed• Track & Measure response • Participate in dedicated sessions / on the fly has
some risks
Knowledge is power…
“If you don’t know where you’re going,you’ll end up somewhere else.”Alfred Adler, Physician/Psychologist
Business success Business success denominators denominators are still …are still …
communicatingcommunicatingconnecting connecting capturingcapturing
Bigelow Tea CEO Twitterific Tips • Ask questions of your audience (and listen to their answers) • Track which links get the most retweets and clicks• Create & share more content that drives the conversation in that
direction.• Share the positive content others create about your company. • Track your metrics and identify hot trends, both in terms of the
conversations your customers (and your competitors) are having and in terms of hot button issues, good or bad, which you may need to address.
Bottom line: once your customers realize they can talk to a human beingwithin your organization, it humanizes your brand in a way that all theadvertising in the world can never accomplish by itself.
Terrific Twitter ResourcesCourtesy of Independent Research & Marketing Profs Twitter Success Stories
Account Personalization Twitbacks.com * TwitterGallery.com
Account ManagementHootSuite * CoTweet *Twaitter * ObjectiveMarketer *TweetDeck
Contact Management & Directories FriendOrFollow * Twitoria * TwibsWeFollow.com * Twellow * Just Tweet It * LinkedIn2Twitter * TwitterFeed
Tracking & MetricsTwitterCounter * Bit.ly * Twitalyzer * Google Analytics
Monitoring & Alert Services Search.Twitter * TweetBeep * Monitter
Marketing Tools - TwtQpon * TwitterHawk * TweetAdder
More Terrific Twitter Apps / Tools*
Twitlonger.comTwitPic.comTwitcamDigsbyTwitaholicTweetRangerTwhirl TwitturlyTwtpollRetweetist
TweetscanTweetburnerTweetvisorTwittervisionTwitterfallTwistoriTwitbinTweeplerTwitdom
*Some sources courtesy of TechCrunch article
Now you’re ready to SalesTweet!
Questions? @Pattie Simone@ExpertsnAuthors, @[email protected]
845-362-7880
