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Real Time Tools Mini Session delivered by Adam Zbar, CEO, Tap11, at TWTRCON SF 10 on Nov. 18, 2010
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Hotel Nikko San Francisco | November 18, 2010
Anchor Sponsors
Real Time Tools Mini Session
• Adam Zbar, CEO, Tap11 | @tap11
Hotel Nikko San Francisco | November 18, 2010
Anchor Sponsors
Thank You to Our SponsorsANCHOR SPONSORS
EXHIBITOR
PLATINUM SPONSORS
SILVER SPONSORS
BOOTSTRAP SPONSORS
Please visit our Sponsors and Exhibitors during the breaks!
Hotel Nikko San Francisco | November 18, 2010
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Thank You to Our PartnersRESEARCH PARTNER COMMUNICATIONS
PARTNERMIX TWEET PARTNER
NON-PROFIT PARTNER
ASSOCIATION PARTNERS
MEDIA AND OUTREACH PARTNERS
Tap11Twitter Business Intelligence
™
The Real-Time Intelligence The Real-Time Intelligence
Service To Monitor, Engage, Service To Monitor, Engage,
& Grow Your Audience & Grow Your Audience
5
• Twitter Selects As Top 6 App @ Chirp Judges View As “Omniture of Real-Time Web”
• 500+ Major Brands & Marketers in Trial Top Online, Consumer, Media, Retail, Finance, Travel, Beverage, PR, and Marketing Firms
• Award-Winning Enterprise Team & Platform Team Built Largest US Mobile Media Service Webby, Best Mobile Social Site
• Strong Business Model Enterprise, Pro, & Buzz Subscriptions
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Company Overview
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Case Study: Conference Buzz
A Las Vegas Hotel hosted a major conference and asked the questions:
How much buzz did the conference, hotel, and hotel properties generate?How much buzz did the conference, hotel, and hotel properties generate?
Who were the key influencers?Who were the key influencers?
What were the key topics, blogs, & articles?What were the key topics, blogs, & articles?
How did the tweet campaign impact buzz?How did the tweet campaign impact buzz?
Real-Time Buzz & Influencers
Conf.
Conference
Conference
ConferenceConference
Conference
Conference
Conference
Conference
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Real-Time Buzz & Link Analysis
LV Hotel
LV Hotel
LV Hotel
LV Hotel
LV Hotel
LV Hotel
LV Hotel
LV Hotel
Article A
Article B
Article D
Article C
LV Hotel
LV Hotel
LV Hotel
LV Hotel
LV Hotel
LV Hotel
LV Hotel
LV Hotel
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Tweet Campaign Analytics
LV Hotel
LV Hotel
LV Hotel
LV Hotel
Property A
Property B
LV Hotel
LV Hotel
LV Hotel
Tweet Impact on Buzz
Property A
Property A
Property A
Property A
Property A
Property A
LV Hotel
Property A
LV Hotel
Real-Time Buzz Comparison
Property A Property B
Zoom Out: Account-Level Stats
LV Hotel
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Conclusion
Real-time intelligence campaigns can help brands:
1)Monitor buzz around events in real-time2)Discover and engage key influencers3)Determine popular topics, blogs, & articles4)Define and implement effective tweet campaigns
Real-time intelligence campaigns can help brands:
1)Monitor buzz around events in real-time2)Discover and engage key influencers3)Determine popular topics, blogs, & articles4)Define and implement effective tweet campaigns
• Join Tap11 Private Trial Program– 500+ major brands and marketing partners– 30 day free trial!
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Request Free Trial @ Tap11.com
Thank You!
