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SUCCESSFULLY LAUNCHING ANEW BUSINESS
5 STEPS TO
by Graham D Brown @ Up.School
There’s so much to think about when launching a business
Where do you start?
The key to success is FOCUS + METHOD
FOCUS on the #1 goal of getting your first paying customer
Follow the Zero-to-One METHOD
UP.SCHOOLGraham Brown’s
LEARN HOW TO BECOME A BETTER LIFESTYLE
ENTREPRENEUR
UPGRADE YOUR SKILLS
Learn How to Get the Upgrade
FROM LAUNCHING YOUR BUSINESS TO INVESTING IN REAL ESTATE,
I SHARE MY TRICKS AND TECHNIQUES LIVE EVERY WEEK FREE
JOIN MY WEBINAR
See My Webinar Schedule
UP.SCHOOL
EVERY DAY LIVE I SHARE MY VIDEO DIARY
OF GROWING A LIFESTYLE BUSINESS
CATCH ME ON YOUTUBE
Visit My Youtube Channel
UP.SCHOOL
The goal of which is the SHIP ASAP
From Zero: IDEA
to One: PAYING CUSTOMER
Not getting it right means burning through your money real quick…
So let’s start…
1MINDSET
Beware following the 20th century business model
Instead of planning and building, focus on launching…
Launch first, launch fast
You should ship in days… not months or years
Learn to bootstrap and keep it lean rather than seek credit
The faster the launch, the less money you burn…
…the lower the risk
Your new project is not a business yet… it’s just
a set of experiments
The more experiments… the better
It’s much easier to steer a bicycle when it’s moving…
Almost every assumption you have about your business will be wrong…
Until your customer opens their wallet
2 VALIDATE YOUR IDEAS
Simply being passionate about your idea is not enough anymore
It’s easy to fall into the trap of thinking passion + idea = success
Stress test your ideas
Start with a list of all your ideas and then focus on reducing them down
Use all available tools to validate your ideas
Share your ideas: the more you share your ideas, the better they become
Talk to people! As many as possible
Seek out honest, insightful opinion
Eliminate weak ideas until you are left only with the validated ones
Niche down on the winners to get new angles on your best ideas
But don’t get hung up on ideas, a half-baked idea is better than nothing
JOIN my weekly webinarlaunch your business with less time & money using the Up.School Zero-to-One Method
Graham Brown, Founder Up.School
FREE!
3 IDENTIFY CUSTOMER PAIN
Rather than chase the money, focus on creating value for customers
Solve problems people have in their everyday lives…
UP.SCHOOLGraham Brown’s
LEARN HOW TO BECOME A BETTER LIFESTYLE
ENTREPRENEUR
UPGRADE YOUR SKILLS
Learn How to Get the Upgrade
FROM LAUNCHING YOUR BUSINESS TO INVESTING IN REAL ESTATE,
I SHARE MY TRICKS AND TECHNIQUES LIVE EVERY WEEK FREE
JOIN MY WEBINAR
See My Webinar Schedule
UP.SCHOOL
EVERY DAY LIVE I SHARE MY VIDEO DIARY
OF GROWING A LIFESTYLE BUSINESS
CATCH ME ON YOUTUBE
Visit My Youtube Channel
UP.SCHOOL
Don’t be afraid to copy what already works
Don’t go looking for gaps in the market…
Find out what’s broken…
You’re selling a solution, not a product or service
People buy on emotion and justify with logic. Seek emotional drivers.
Build relationships with people and they will open up to you
Build a persona of your customer. Name them.
Write your copy and marketing messages as if you were talking to
that person directly…
4 BUILD YOUR MVP
Many successful startups launched without a product
Successful MVP development is a two-way process…
Development is a cycle, measuring, learning, improving
Get into the habit of split testing everything
Measure customer interaction with every version of your product
5 GET OUT AND HUSTLE
When it comes to marketing, Remember this…
Make the goal of every interaction to get people onto your mailing list
Your mailing list is the cornerstone of your marketing strategy
Once on that list, be useful… Educate and connect rather than sell
Engage through conversation
Only when you have their trust, will they give you their attention
Your profits will come from your ability to nurture relationships
But… there’s only so much you can achieve stuck behind the computer
Nothing can replace the power of “getting out there”
Don’t go looking for customers…
Find people who want your product already
No scratch that… People who need your product
Connect with your own personal ecosystem of contacts
Reach out to people with whom you have an existing relationship
Start with the people who share a similar passion to you…
If you don’t know who they are, just look in your mail inbox
Grow your business around this early group of Fans
And finally…
Connect with likeminded entrepreneurs who’ll help you grow
your business…
Avoid competition until you’re big enough
Get comfortable with failure
Be prepared to wait a long time… there are no short-cuts to success
Do something that scares you …every day
And if it doesn’t make your heart beat faster… don’t do it
UP.SCHOOLGraham Brown’s
LEARN HOW TO BECOME A BETTER LIFESTYLE
ENTREPRENEUR
UPGRADE YOUR SKILLS
Learn How to Get the Upgrade
FROM LAUNCHING YOUR BUSINESS TO INVESTING IN REAL ESTATE,
I SHARE MY TRICKS AND TECHNIQUES LIVE EVERY WEEK FREE
JOIN MY WEBINAR
See My Webinar Schedule
UP.SCHOOL
EVERY DAY LIVE I SHARE MY VIDEO DIARY
OF GROWING A LIFESTYLE BUSINESS
CATCH ME ON YOUTUBE
Visit My Youtube Channel
UP.SCHOOL
