Employer & Recruiter Tip Mark Swartz, Career Coach

USING VIDEO TO ATTRACT

JOBSEEKERS

HOW VIDEO CANENHANCE YOUR BRAND

HOW VIDEO CANENHANCE YOUR BRAND11..

Lights. Action. Camera!Does the idea of posting a video to attract candidates seem appealing? Have you always thought of yourself as a Cecile B. DeMille or Martin Scorsese just waiting for your moment behind the movie camera?

• Using video to enhance your “employer brand” and catch the eye of job seekers has grown in popularity. It can show off your

companies and employees in their best light, and convey a positive impression to customers and potential employees alike

• But before you start hiring script writers, gaffers and best boys to produce your own version of a Hollywood extravaganza, consider what it takes to make this work

1. HOW VIDEO CAN ENHANCE YOUR BRAND1. HOW VIDEO CAN ENHANCE YOUR BRAND

HAVE SOMETHINGINTERESTINGTO SAY

HAVE SOMETHINGINTERESTINGTO SAY22..

Be Brief• The best examples of videos that promote employers tend to be

simple, short and sweet. It isn’t necessary to make half hour productions when a few minutes or so of edited material will do the trick

• What you must make sure of, however, is that you make those

precious few minutes count. The finished video has to resonate with job seekers

Be RelevantHere are some areas that you could cover:

• Testimonials from your customers and suppliers that make you look great

• Interviews with some of your employees who have a positive story to tell

• A compelling message from senior management or the owner Whatever you elect to go with, keep it from being boring

2. HAVE SOMETHING INTERESTING TO SAY 2. HAVE SOMETHING INTERESTING TO SAY

THREE COMMON TYPES OFEMPLOYER VIDEOS

THREE COMMON TYPES OFEMPLOYER VIDEOS33..

Having a hard time thinking of what to shoot first? Why not begin with one or more of the following:

Career Insider Give job seekers a peek into a "day in the life" of a specific job

Company SnapshotGive a bit of company history, featured products and services, and let viewers get to know you

Company Close-UpDifferentiate your company with an in-depth profile. Highlight corporate culture, work environment, employee benefits, industry positioning, social responsibility initiatives, etc.

3. THREE COMMON TYPES OF EMPLOYER VIDEOS 3. THREE COMMON TYPES OF EMPLOYER VIDEOS

HOW MONSTER.CACAN HELP

HOW MONSTER.CACAN HELP44..

• Use Monster Video Profiles to increase the visibility of your ads and reach seekers more engagingly. Videos are seamlessly integrated into your Monster Job Postings and can also be simply linked from your own website• Get the star treatment: Each Canadian video is custom

created by StreamLogics, a prominent producer of recruiting videos. They will work closely with you, from concept to completion, to capture the true essence of your company and to highlight the most compelling benefits of working within your culture• You can provide your own video and use it on all your jobs or

entrust the entire video production to Monster.ca. Either way, Monster is there to guide you at every step

4. HOW MONSTER.CA CAN HELP4. HOW MONSTER.CA CAN HELP

more on this topic:Does A Video About My Organization Attract Job Seekers?

more Employer/Recruiter/HR advice:

http://hiring.monster.ca/hr/hr-best-practices.aspx

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