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Learn to use Twitter successfully to build your brand's online presence, from Victoria Harres, the voice behind PR Newswire's @prnewswire account on Twitter. Includes best practices and practical business applications for using Twitter, as well as insight into encouraging and managing the personal interactions that make Twitter a great channel for interacting with your audience.
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A New Frontier for Business Pioneers
A New Frontier for Business Pioneers
By Victoria Harres Akers@PRNewswire
Who’s using Twitter successfully?
The GOOD, the BAD, and the SPAM
Tweetups
Best practices and Twitter etiquette
Q&A
Who’s using Twitter successfully?
The GOOD, the BAD, and the SPAM
Tweetups
Best practices and Twitter etiquette
Q&A
Companies are successfully using Twitter for:Companies are successfully using Twitter for:
• Customer service
• Branding
• Transparency
• Promoting off-line businesses
• Selling products
• Customer service
• Branding
• Transparency
• Promoting off-line businesses
• Selling products
The GOOD, the BAD, the SPAM!The GOOD, the BAD, the SPAM!
...what’s the difference?
TweetUp!
@AdventureGirl, @Boingo, @PRNewswire(photographed by @AspenSpin)
...taking relationships beyond the virtual.
Twitter Best PracticesTwitter Best Practices
• Do be transparent• Do be authentic• Do contribute value• Do remember not
every tweet requires a response
• Do engage• Do be clear in
message• Do include personal
stories• Do monitor what’s
working
• Don’t be a robot• Don’t be a
broadcaster• Don’t make it all
about you• Don’t forget: A ‘tweet
is forever’ - Think twice, tweet once
• Don’t be negative• Don’t talk politics or
religion• Don’t forget there is
value in being human
TwetiquetteTwetiquette
• Retweet (RT) things of value• Thank people when appropriate• Choose @s and DMs carefully• DMs are not an opportunity to direct
market!• Join conversations, but don’t butt-in• Be polite
• Retweet (RT) things of value• Thank people when appropriate• Choose @s and DMs carefully• DMs are not an opportunity to direct
market!• Join conversations, but don’t butt-in• Be polite
Promoting their brands*
Generating revenue*
Monitoring what works*
Using tweetups for solid connections*
Minding best practices and twetiquette to achieve success
Promoting their brands*
Generating revenue*
Monitoring what works*
Using tweetups for solid connections*
Minding best practices and twetiquette to achieve success
PRNewswire
@iw_hpt09 THANK YOU for having me here :-)about 2 minute ago from TweetDeck
----------------------------------------------------------------------------Looking forward to hearing lots of fabulous speakers
today!about 3 minute ago from TweetDeck
----------------------------------------------------------------------------Will be exploring a bit of London later this week. I’ll try the
fish and chips. Other suggestions?about 4 minute ago from TweetDeck
----------------------------------------------------------------------------Still waiting for invitation to Buckingham Palace for tea...
[email protected] 5 minute ago from TweetDeck
----------------------------------------------------------------------------Good Morning Twitterville! It's a good day...because I’m
in London! Eeeeeee... ;-)about 6 minute ago from TweetDeck
